Tag: #zigziglar

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun

Certain Ramblings

Some statements are certain
Certain statements or Facts

-Your brand isn't a list of features and benefits
-Your brand isn't guaranteed placement
-Your brand isn't guaranteed our trust or loyalty
-You are not welcomed to spam me
-If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss
-Marketing is about taking frequent calculated shots
-Marketing is ideally a one on one , eye to eye relationship- scaled
-Only scale to where you are still in the conversation actively
-Show empathy because it matters to you Not because it's the word of the hour.
-Generosity matters most when it's done in privacy
-Caring always matters
-If you don't take time to daydream you are limiting yourself considerably
-Always ask What if? Why not? How can we?
-Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?

Ok good luck everyone

Just some ramblings I thought I'd share

Calling the PRO

“You can get everything you want in life you want, if you help enough people get what they want”

Zig Ziglar


This post is a reminder to self of the steps and order to truly turning PRO

zig 6

  1. Self Awareness- Understanding – and not just saying the words but truly understanding ones strengths and weaknesses…then pushing all in on the strengths
  2. is it Hell Yeah? If not its NO- Seek Opportunities not jobs…
  3. Develop a Growth Mindset- once self aware believing that personal growth, skills, intelligence is a open ended situation if we put in the work
  4. take on a approach of Simplicity in everything from career, physical training, diet, family…because its really only a plan until
  5. Execute- its when the “rubber hits the road” no fantasy league ..
  6. say YES….to everything, every task no matter how daunting and surround yourself with Doers
  7. be a Practitioner , go deeper because you are in your craft for the long game not a quick score

Ultimately be #MORE…realize it is YOU that is responsible for YOU…

Think Positive, Prepare with enthusiasm and visualize the success you will achieve

Have a Great week Everyone!

Is Tech the ultimate force multiplier?

“Don’t become a wandering generality. Be a meaningful specific.”

Zig Ziglar


Being in the age of connection creates limitless opportunity that is certain. But as Stan Lee famously stated “With great power comes great responsibility” ,

So Mr. (or Mrs.) sales professional,  what does that mean to as it relates to each of us?

I have been seeking this answer and now I believe I am onto a real breakthrough ,

what is it? what is this revolutionary concept I am proposing? what is so game changer ?

ok, you ready?

#Care MORE ,#Matter MORE, #DO MORE,

Yes the platforms and vehicles open the world …But why think we could or should try to be everything to them all- ( Wandering generality)

Instead try being a #Practitioner of the craft of Sales

Drive value through honest integrity and value through comprehension of your services

Go the extra mile for your customers fulling understanding that YOU are the value proposition that cannot be replaced IF you challenge yourself everyday and …..this is the hardest part…WORK

Embrace the Tension, understand that growth and monumental success comes in the cauldron  through growing to relish and press forward in the uncertain and turbulent environments

because IF it were easy it would not be special.

Have a great Friday and remember Success takes no days off when you love the journey!

 

shake

 

revisiting the Craft

“Every sale has five basic obstacles, no need, no money, no hurry, no desire, no trust” 

Zig Ziglar


As “practitioners” these obstacles should always be pillars we remind ourself of daily.

The problem with sales professionals is that the majority are Not sales and Not professionals

Order takers when the brand does its work to drive demand thats all.

but isn’t the real “Practitioner” component about much more?

I am not referring to product knowledge- although understanding your value proposition is very important

I want to extend that the real value proposition is not the tangible product but rather the “Sales Practitioner”

why? How?

more to come but again I will say

1>0

Question to ask yourself today- Am I visiting my accounts with a plan of Action? Am I delivering something of potential value? Am I leaving my home with the greatest preparation to bring value to my stores and my brand?

If you cannot say yes- keep the car parked

you are wasting your gas

you are wasting the stores time

you are wasting the brands resources

now- lets start Delivering!

Does connection draw us closer

We have never in the history of mankind possesed such ability to connect to every single place on the planet.

Growing up in the 1980s this would have been laughed at by the majority

and we have it in our hands, on a hand held computer, the smartphone

Intelligence is a swipe or click away at any second through #Google , #Wikipedia and many more

So much Positive and Great things about living in the modern age

shameful that we are forced to view the 2% Bad by media of all forms

Opportunity like Never before

Amazing Beautiful times we live in…


With all this good opens the doors to the scammer…the manipulator

In what I do, Brand Direction, Strategic development I LIVE/LOVE on the razors edge of #Passion…I get it, Im a total #Anomaly and thats totally perfect FOR ME…but what I want to describe are to polar opposites that are I see in the space I occupy and leave feedback to you…

(Given a Promising opportunity not 100% in their skill set)

  1. The #Practitioner: Says YES (Always to great Opportunity ) Learns , Studies, Pushes boundaries to Master the craft- Yes to become a #Practicioner

This is a #linchpin a Risk Taker and a rare find

2. The #Jobber: Says YES ( looking to mystify as long as possibly) Meetings that go no place, creating busy work for everyone to create a illusion of work. As George Costanza famous did in the Seinfeld episode with “The Penskie File”.

This is a leech and by no means a PRO at anything but creating a theatrical illusion 

Unfortunately brands should blame no-one but themselves. 

Why? Because usually I find companies to be Exactly where they deserve to be

Why? Because they want shortcuts, Why? Because they want to live a 9-5 work life, Why? Because they think social media is ok to automate, That they don’t need to have a Direct Relationship of Gratitude to the people who literally keep their lights on! UGH!

They often ACT like they “get It” BUT 99.9% they DO NOT

The moment they get the #Jobber “pitch” the BUY! 

YOU CANNOT FAKE CARING FOR LONG, 

YOU WILL BE FOUND OUT….

 

SO CARE …and if the Story you are being “Pitched” seems too good, too everything to everyone It probably IS

sleezy

your MAP, where is your treasure?

A treasure map

at the end is the treasure you desire, whatever that treasure might be

we begin the journey with Integrity, Passion and a true #STORY , your #STORY

terms define the start such as

#Smallbatch

#Local

#Fringe

#Niche

#Purplecow

In the beginning we know and are ultimately aware our #STORY holds value because its for US, our #TRIBE and as Seth Godin perfectly states “People like US do things like THIS”

see in the beginning we have not been “infected”

Infected with “Delusions of Grandeur” we are NOT thinking #QVC #WALMART the #MASS

NOT THAT THERE IS ANYTHING FUNDEMENTALLY WRONG WITH MASS

EXCEPT CATERING TO IT

Ive been around a while

Ive seen Special  STORIES become “NOT SO MUCH”

Ive seen Fame addicts infected with there own marketing

Ive seen a real #STORY become #BULLSHIT

and I ask you all now

WHATS WRONG WITH STAYING SMALL?

STAYING NICHE?

STAYING LIMITED PRODUCTION?

it comes down to the FACT that the brands that stay “Special” remain harder to find but that scarcity makes them even more remarkable

they are the brands we should be seeking, supporting and embracing

Im sorry but I have yet to see #SPECIAL at #SCALE

pirate

Extreme times

romafan

We live in extremes

Sports- our team

Politics- our Party our Candidate

Indulgences of Food, Drink

Polarized towards a absolute in lifestyle

Unwavering

Uncompromising

after all we have to be righteous don’t we

heaven forbid we don’t have it all figured out

heaven forbid we embark on collaboration

but wait,

I would like to state my case for the Balanced life or,


ho·me·o·sta·sis
ˌhōmēəˈstāsəs/
noun
the tendency toward a relatively stable equilibrium between interdependent elements, especially as maintained by physiological processes.

As a young professional  and also avid Physique athlete I made my home in Extremes…

I will not lie in stating that in the short run extreme approaches – immersion, polarization, work and work well

They lose the midas touch when we seek a full and rewarding life

when it becomes about the WHOLE and not the parts

the Sprint might be for the extreme

but life isn’t a Sprint its a Triathlon, and one on another level of challenging

Balance, understanding, perpetual growth, steady growth gets us there and gets us there fulfilled knowing we lived well

here is to living well