Tag: @Toms

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun

Certain Ramblings

Some statements are certain
Certain statements or Facts

-Your brand isn't a list of features and benefits
-Your brand isn't guaranteed placement
-Your brand isn't guaranteed our trust or loyalty
-You are not welcomed to spam me
-If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss
-Marketing is about taking frequent calculated shots
-Marketing is ideally a one on one , eye to eye relationship- scaled
-Only scale to where you are still in the conversation actively
-Show empathy because it matters to you Not because it's the word of the hour.
-Generosity matters most when it's done in privacy
-Caring always matters
-If you don't take time to daydream you are limiting yourself considerably
-Always ask What if? Why not? How can we?
-Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?

Ok good luck everyone

Just some ramblings I thought I'd share

365 days +Care =Community

crosshairs

“Listening to your user base is attainable by the mass,

Actually giving a shit about them makes your one of them”


For all the shit you will be led to believe by watching the news and reading news online,

Its a pretty great time in humanity to be doing what you love,

and being  #Self-aware makes me Fucking #Linchpin #Lethal

If you are lucky enough to know what it is that makes your heart race , then you have a chance to chase your dreams.

Where the rubber hits the road,

and where many turn into air chair Quarterbacks is ,

Once you identify the target you must still be prepared to #Outwork EVERYONE, EVERYDAY, GO DEEP, and GO GO GO.

It also means saying NO to distractions, noise, time leeches

It means saying NO to piloting others dreams

It means thinking #Legacy always always always OVER currency

Its a hard one to type when I still need that $$$ , that Bling Bling

Its a hard one considering I ultimately want nothing but the best for my family

but thanks to inspirational entrepreneurs I really am getting better at looking at the long game and the vision and how it aligns or does not align with my personal brand.

remember no matter how much you #Hustle you eventually need to sleep

remember that making yourself sick isn’t creating a real Legacy either

the trick is

to pick a lane, a vehicle, a PASSION and GO DO THAT,

Make a #Legacy doing that

be #Vital to the #Tribe and #Care

#give to your community #Everyday

#Give way more than you take

I really believe its in showing up 365 days a year

but its NOT 24 hours a day

when you are in the #Tribe your efforts have more impact

when you are in the #Tribe Less is MORE

we know you because you know the side entrance, the secret handshake, you have the member card ….

So you do not have to over #Dazzle us

we just want you to bring value and #Care

If you do

IF you engage us, you not a bot,

we will embrace you

always always always remember 1>0

so whats your passion?

 

avoid the reflections…

Identify the GOAL

no right or wrong answer only our personal answer, so what is yours?

the age of sensory overload makes it easy to be overwhelmed with choices

understand and accept

  1. your Goal
  2. your Strengths
  3. your Shortcomings

now, now now

#START

  1. Is your Goal to be linked to a highly capitalized business plan? Thats fine , start the work, start the dialogue , educate yourself and #GO

If it is NOT, then this is for YOU

2.Is it a #Bootstrapper situation? With the equity leveraged being #SweatEquity ? Yes? Start Today, anyway possible, just start.

Realize the money is a Excuse and a Story we will begin to realize that being Bootstrapped many times is a distinct advantage especially early on.

So many times highly capitalized start ups have no true communication with the very people that they are attempting to become important to.A sledgehammer approach. Sure it may catch the Tribes glances at first, after all its the loudest in the room and very shiny! Inevitably they lose out because the devil is Always in the details and the little things matter.Sooner or later  we will know!

The Bootstrapped on the other hand,  they have genuine communication, genuinely care and hold a deep desire to matter to their Tribe. They may not be able to show up as loudly or as shimmeringly adorned but they care. They do great work and the do it everyday. They know the lingo and all the secret handshakes because the are in the club and when we realize that we embrace them and look past their flaws.  Because after all, “People like US, we do things like THIS” , what else we do is help our own get to the finish line because they CARE. As a Small, Niche, Bootstrapper brand we can be very nimble and iterate on the fly.

The most difficult aspect is once a Goal is established and a plan has been set it is time to choose the vehicle…and Buckle IN.

In my humble opinion exhausting Choices are what torment a wide eyed Freelancer or Entrepreneur. Don’t be doomed to the fate such as befell Narcissus;

“Nemesis, the goddess of retribution and revenge, learned what had happened and decided to punish Narcissus for his behaviour. She led him to a pool; there, the man saw his reflection in the water and fell in love with it. Although he did not realise in the beginning that it was just a reflection, when he understood it, he fell in despair that his love could not materialise and committed suicide.”


img_1004

When their is no wrong answer

Society tells me what success “looks like”

Society tells me how a successful entrepreneur dresses

Society tells me how a successful entrepreneur lives

what he drives

what occupies his free time and pursuits

The internal narrative that is our true DNA is in a lifelong struggle

the battle between what our self wants and what it believes we need

many many times these do not sync

For me , a wide eyed dreamer this has become very obvious

Obvious in setting goals, in what my laser focus is locked in on

for me it is not about material items, possessions

for me it is about Freedom, Experiences, Passion

the problem is that does not always fit the hole of what is reality

So what to do? Soldier on? Hustle? well to Hustle for something that does not contain the potential to dyanmicaly bring me closer to DREAMS is futile isn’t it?

Wow , this is exploding in my mind! Its NOT about jockeying another owners horse to victory

Thats NOT LIFE CHANGING

How many owners can I watch  ruin a tremendous  opportunity?

A business is the creators own Oasis, a Utopia, where all the rules are based upon what I Matters most to the creator. Period.

The business can be spectacularly Small yet incredibly large

I am different I guess however I love the nimbleness of the small, being able to make decisions without a week of worthless meetings, calls arguments

I love personal connection, with all partners on the journey, such a deep connection that leaves a virtual “fingerprint” on everything I do

Just because the connectivity of 2017 can allow us to reach the entire world does not mean we need to matter to the entire world.

not only that it is impossible to appeal to everyone and still be absolutely important as air to “someone”

I believe deeply in what artist Kevin Kelly explained in his blog post that started my stepping out of the Matrix

1,000 True fans

I also cling dearly to Derek Sivers manifesto blog post regarding “Opportunity”

Hell Yeah or NO

I am proud to be part of a community through Seth Godins #AltMBA that truly empowers leaning forward always or as we term it to #SHIP to push past #lizardbrain #theResistance

Nothing Wrong with having standards

so where does that leave me at 45 years young and more motivated than ever?

 

What is Utopia?

Utopia for me is doing work that matters

All things equal my Goals are to afford the ability for my Wife to be able to not work

for us to be able to complete the dreams we have for our happy home,

for my wife to pursue her passions

for me?

to call the shots on my brand that is in everything we do dedicated to someone,

to own a property in the city that houses my personal passion

Cafe Firenze, a place where walking through the threshold transport one to my citta i adore, true #GustoItaliano

my office , a cherry wood booth in the back corner, dimly lit, beautiful yet simplistic.

Utopia is having a business that performs without me.

I am unessential to daily operations

Utopia is traveling with my family back to Italia twice per year

Utopia is clarity to be #selfaware of who exactly I am

not to kid myself

not to be insecure in my shortcomings either

to embrace them,

and to also push all 100% in on my strengths, passionately, tenaciously, lovingly everyday

1>o  and to remember the fact that makes the elderly seem wise

that it is always our #Legacy that matters not the currency

image

 

Does connection draw us closer

We have never in the history of mankind possesed such ability to connect to every single place on the planet.

Growing up in the 1980s this would have been laughed at by the majority

and we have it in our hands, on a hand held computer, the smartphone

Intelligence is a swipe or click away at any second through #Google , #Wikipedia and many more

So much Positive and Great things about living in the modern age

shameful that we are forced to view the 2% Bad by media of all forms

Opportunity like Never before

Amazing Beautiful times we live in…


With all this good opens the doors to the scammer…the manipulator

In what I do, Brand Direction, Strategic development I LIVE/LOVE on the razors edge of #Passion…I get it, Im a total #Anomaly and thats totally perfect FOR ME…but what I want to describe are to polar opposites that are I see in the space I occupy and leave feedback to you…

(Given a Promising opportunity not 100% in their skill set)

  1. The #Practitioner: Says YES (Always to great Opportunity ) Learns , Studies, Pushes boundaries to Master the craft- Yes to become a #Practicioner

This is a #linchpin a Risk Taker and a rare find

2. The #Jobber: Says YES ( looking to mystify as long as possibly) Meetings that go no place, creating busy work for everyone to create a illusion of work. As George Costanza famous did in the Seinfeld episode with “The Penskie File”.

This is a leech and by no means a PRO at anything but creating a theatrical illusion 

Unfortunately brands should blame no-one but themselves. 

Why? Because usually I find companies to be Exactly where they deserve to be

Why? Because they want shortcuts, Why? Because they want to live a 9-5 work life, Why? Because they think social media is ok to automate, That they don’t need to have a Direct Relationship of Gratitude to the people who literally keep their lights on! UGH!

They often ACT like they “get It” BUT 99.9% they DO NOT

The moment they get the #Jobber “pitch” the BUY! 

YOU CANNOT FAKE CARING FOR LONG, 

YOU WILL BE FOUND OUT….

 

SO CARE …and if the Story you are being “Pitched” seems too good, too everything to everyone It probably IS

sleezy

Agent Smith

smiths

AKA #Resistance #LizardBrian #FEAR

We Evolve and realize that it isn’t about the Result

Its about Doing the Right Thing(s)

Its about Creating a Culture of Excellence or as Bill Walsh coined “Standard of Performance” because as he and another legend John Wooden said

“Things turn out best for the people who make the best of the way things turn out.”

#TrusttheProcess

#Respect it

In the end remember to Remove Emotion to gain greatest clarity

I have spent a lifetime in sales and trust me there is no greater “Bi Polar” rollercoaster than sales…

High of the Highs to Low of the Lows…a Gamblers life…#Dopamine laced

add in todays #Connection society and it can spell a lifetime of Euphoria to Anguish

It doesn’t have to be this way

Remove emotion , Stay even keel in the emotion involved :

Success- Its not about me

Failure- Its not about me

This is NOT a excuse to divert responsibility

NO , I say we need to #OWN our actions

I love the quote “The Buck stops HERE” Pres Harry S. Truman

It always swings back to #SELF

Gaining #SelfAwareness and #Believing IT is KEY

Once you do as #AskGaryvee says

“All chips in on your Strength” Its about this that I believe all BIGTIME success stems from

I am at this point in my personal journey

Agent Smith kicks my door down everyday! Every morning I #Fear , have nervousness, Should I just re insert myself back into the #Matrix

and then I find the strength…To carry on …HOW? #Community #Friends #words from a comment from one of you

I promise I will press on and promise I won’t forget to reach back once I’m out to help some of you FREE THE MATRIX

Have a Great Day

#NEO

HUSTLE….

Let me outline what I am learning in a short form post

  1. Find that “Change you want to make” the #WHY behind what you do, you personal mission statement.
  2. Dig in and understand and most important Accept your Strengths and Weaknesses- Be truly #SelfAware and embrace that. knowing once you accept the stuff you suck at its time then to push ALL IN on the Strengths- Focus on that!
  3. Pick your Platform(s)- what medium- voice, Video, Pictures or written word? Its not about balance , ITS ABOUT DETERMINING WHAT IS BEST FOR YOU

NEXT, Whats NEXT?

HUSTLE……..

Thats right ladies and gents….WORK

Its not about less, balance yada yada…now its about OUTWORKING EVERYONE…

always remember Tom Brady was drafted #199 overall

Chad Pennington was #18 overall…Brady outworked Everyone…still does! #BeBrady!

 


I often have issues with brands and the marketing efforts or lack of they project.

Truth is that no marketing firm is going to do whats needed, necessary to be the BEST

Its about #Giving and #Mattering to those you would call your #Tribe

That means IF you have the audacity to claim the title of #Thoughtleader or #leader you owe us #MORE so #CARE and #MEANIT

how?

That is what #AskGaryvee opened my eyes to in #Crushit

once you know the target, the focus, then go ALL IN GIVING, COMMUNICATING, ENGAGING…do NOT wait to respond to comments- Thats Lazy ass shit

NO- its WORK, Thats HUSTLE- Search for groups, conversations, forums, and JUMP IN!

Be Generous and do not try and sell shit….nobody likes that!

instead #Contribute because YES, You #Care

Show #empathy too…be real

Funny thing is it is always about WORK…you simply get to have the privilege to do something you love and are uncontrollably passionate about if you chose to….but you must work…

So #Doit we definitely need more from the ones who care!