Some statements are certain Certain statements or Facts
-Your brand isn't a list of features and benefits -Your brand isn't guaranteed placement -Your brand isn't guaranteed our trust or loyalty -You are not welcomed to spam me -If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss -Marketing is about taking frequent calculated shots -Marketing is ideally a one on one , eye to eye relationship- scaled -Only scale to where you are still in the conversation actively -Show empathy because it matters to you Not because it's the word of the hour. -Generosity matters most when it's done in privacy -Caring always matters -If you don't take time to daydream you are limiting yourself considerably -Always ask What if? Why not? How can we? -Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?
no right or wrong answer only our personal answer, so what is yours?
the age of sensory overload makes it easy to be overwhelmed with choices
understand and accept
now, now now
Is your Goal to be linked to a highly capitalized business plan? Thats fine , start the work, start the dialogue , educate yourself and #GO
If it is NOT, then this is for YOU
2.Is it a #Bootstrapper situation? With the equity leveraged being #SweatEquity ? Yes? Start Today, anyway possible, just start.
Realize the money is a Excuse and a Story we will begin to realize that being Bootstrapped many times is a distinct advantage especially early on.
So many times highly capitalized start ups have no true communication with the very people that they are attempting to become important to.A sledgehammer approach. Sure it may catch the Tribes glances at first, after all its the loudest in the room and very shiny! Inevitably they lose out because the devil is Always in the details and the little things matter.Sooner or later we will know!
The Bootstrapped on the other hand, they have genuine communication, genuinely care and hold a deep desire to matter to their Tribe. They may not be able to show up as loudly or as shimmeringly adorned but they care. They do great work and the do it everyday. They know the lingo and all the secret handshakes because the are in the club and when we realize that we embrace them and look past their flaws. Because after all, “People like US, we do things like THIS”, what else we do is help our own get to the finish line because they CARE. As a Small, Niche, Bootstrapper brand we can be very nimble and iterate on the fly.
The most difficult aspect is once a Goal is established and a plan has been set it is time to choose the vehicle…and Buckle IN.
In my humble opinion exhausting Choices are what torment a wide eyed Freelancer or Entrepreneur. Don’t be doomed to the fate such as befell Narcissus;
“Nemesis, the goddess of retribution and revenge, learned what had happened and decided to punish Narcissus for his behaviour. She led him to a pool; there, the man saw his reflection in the water and fell in love with it. Although he did not realise in the beginning that it was just a reflection, when he understood it, he fell in despair that his love could not materialise and committed suicide.”
We have never in the history of mankind possesed such ability to connect to every single place on the planet.
Growing up in the 1980s this would have been laughed at by the majority
and we have it in our hands, on a hand held computer, the smartphone
Intelligence is a swipe or click away at any second through #Google , #Wikipedia and many more
So much Positive and Great things about living in the modern age
shameful that we are forced to view the 2% Bad by media of all forms
Opportunity like Never before
Amazing Beautiful times we live in…
With all this good opens the doors to the scammer…the manipulator
In what I do, Brand Direction, Strategic development I LIVE/LOVE on the razors edge of #Passion…I get it, Im a total #Anomaly and thats totally perfect FOR ME…but what I want to describe are to polar opposites that are I see in the space I occupy and leave feedback to you…
(Given a Promising opportunity not 100% in their skill set)
The #Practitioner: Says YES (Always to great Opportunity ) Learns , Studies, Pushes boundaries to Master the craft- Yes to become a #Practicioner
This is a #linchpin a Risk Taker and a rare find
2. The #Jobber: Says YES ( looking to mystify as long as possibly) Meetings that go no place, creating busy work for everyone to create a illusion of work. As George Costanza famous did in the Seinfeld episode with “The Penskie File”.
This is a leech and by no means a PRO at anything but creating a theatrical illusion
Unfortunately brands should blame no-one but themselves.
Why? Because usually I find companies to be Exactly where they deserve to be
Why? Because they want shortcuts, Why? Because they want to live a 9-5 work life, Why? Because they think social media is ok to automate, That they don’t need to have a Direct Relationship of Gratitude to the people who literally keep their lights on! UGH!
They often ACT like they “get It” BUT 99.9% they DO NOT
The moment they get the #Jobber “pitch” the BUY!
YOU CANNOT FAKE CARING FOR LONG,
YOU WILL BE FOUND OUT….
SO CARE …and if the Story you are being “Pitched” seems too good, too everything to everyone It probably IS
Let me outline what I am learning in a short form post
Find that “Change you want to make” the #WHY behind what you do, you personal mission statement.
Dig in and understand and most important Accept your Strengths and Weaknesses- Be truly #SelfAware and embrace that. knowing once you accept the stuff you suck at its time then to push ALL IN on the Strengths- Focus on that!
Pick your Platform(s)- what medium- voice, Video, Pictures or written word? Its not about balance , ITS ABOUT DETERMINING WHAT IS BEST FOR YOU
NEXT, Whats NEXT?
Thats right ladies and gents….WORK
Its not about less, balance yada yada…now its about OUTWORKING EVERYONE…
always remember Tom Brady was drafted #199 overall
Chad Pennington was #18 overall…Brady outworked Everyone…still does! #BeBrady!
I often have issues with brands and the marketing efforts or lack of they project.
Truth is that no marketing firm is going to do whats needed, necessary to be the BEST
Its about #Giving and #Mattering to those you would call your #Tribe
That means IF you have the audacity to claim the title of #Thoughtleader or #leader you owe us #MORE so #CARE and #MEANIT
That is what #AskGaryvee opened my eyes to in #Crushit
once you know the target, the focus, then go ALL IN GIVING, COMMUNICATING, ENGAGING…do NOT wait to respond to comments- Thats Lazy ass shit
NO- its WORK, Thats HUSTLE- Search for groups, conversations, forums, and JUMP IN!
Be Generous and do not try and sell shit….nobody likes that!
instead #Contribute because YES, You #Care
Show #empathy too…be real
Funny thing is it is always about WORK…you simply get to have the privilege to do something you love and are uncontrollably passionate about if you chose to….but you must work…
So #Doit we definitely need more from the ones who care!