Tag: #TGIF

The Long game and feeling overwhelmed

Doing work that matters actually does matter

In fact, getting really specific about the change we seek to make is vital

With getting really specific comes the resolve and accompanying anxiety of choosing one path

It requires a trust in the process however trusting the process requires that there is a process

That we don’t just take on the dilution all approach that it will simply happen

It requires that we stay ever mindful

It requires a focus

It requires that we hold ourself and our team accountable to DO THE WORK

Understanding that the long game is won day by day, drip by drip

What is executable is all that matters

Focusing on the goal means not getting stressed and taking a shortcut

It means that it’s never about a all at once, storm the shores approach

Instead, it’s always about shifting culture

Day by day, drip by drip, engage, care, listen, repeat

Before we get excited it’s essential to script the first quarter so to speak of our 90 minutes

To start our 90 minutes in zone coverage before we see what the opposition brings to the pitch

The script- simple- executable- drip by drip

A framework

Becoming a unit of execution

Because after all it’s very rarely if ever a sprint

It’s a race and having the endurance matters when we hit those walls and hit them we will

So let’s start with Them

Let’s start why the Change we seek to make

Let’s look at the vehicles and nuances within them

Let’s show respect for those platforms

Let’s illustrate a worthiness of trust

Let’s not look rushed

Day by day

The long game

Now pick- what is the change You seek to make- go make a Ruckus 😊

“END with WHY”

“People don’t buy what you do they buy WHY you do it”

Simon Sinek



If you are one of the few who has not been “Moved” by this TED talk I highly suggest clicking the link and really paying attention.

Start With WHY

so whats with the END with WHY?

because in a era where being “Best in the world” matters you better be able to tell us your reason for existing..

I like to be much more blunt when I speak to brands

“WHY does your brand exist? and why should Anyone care?” If that cannot be expressed honestly and directly in a sentence or If the terms opportunity, marketshare, market survey comes up- END it there because you are a fraud

remember there are (2) types of STORY and in the short run both work

  1. Manipulation- this is all about the money, marketshare, cash, and not about US the TRIBE the ones who will seek and embrace realness
  2. TRUTHFUL- thats #Remarkable that #Matters thats all about #MORE and that we will drag across the finish line if you embrace us too! Speak UP!

remember- no-one drives a hour to by commodity products…nobody waits on line for ubiquity…sorry…

we want

we need

WORLDS BESTworld-best-1

Know the secret handshake






All of these hashtags are catchy-YES

But as @thisissethsblog #SethGodin plainly states, Tell your #Story – a #TrueStory vs a #Manipulation aka ( a lie)

#TrueStory is told because it needs to be told.

Not for everyone

For someone, a specific, maybe YOU? Maybe ME? a story that that special someone embraces because it #Matters

a #TrueStory can still have a driving force of creating wealth, revenues however for integrity sake ( NOT as a selling feature), It must have some component of #generosity

It must have a internal worldview that expresses #Empathy- yes

#Empathy does NOT mean to change to stretch the #Story to be everything to everyone

because Thats NOT special

as ZIG Ziglar famously said “Be a meaningful specific and not a wandering generality”

call it whatever you wish, I am all about being a #Meaningfulspecific #Fringe #Purplecow

and then there is the other side, sometimes hard to decipher

The #manipulator

sometimes these companies or individuals  with HIDE and use a properly funded marketing #Manipulation to appeal to a specific #Tribe

sometimes it is dynamic


Often times not truly #Caring means you aren’t one of the #Tribe and remember the secret  club saying “People like US do things like THIS” but they don’t know that ( or the secret handshake)

so they are eventually ( and rightfully ) Exposed…Shameful

see our #Tribes do not mind you being #Pro

we don’t mind you being in it for the money

as long as you are not manipulating us with a buffet of lies

thats where they get it all wrong

thats where the con is up!

For you with your head spinning right now wondering, What do I do when it comes to seeking a great opportunity, a great company to put your skills to the test, how do you not find yourself manipulated?

Best answer I can give is interview your potential new suitor

ask them “WHY”, WHY do you exist as a company? Why should someone care? What is your STORY?

and after asking these questions hopefully your answer will be clear