Tag: #Stoic

“END with WHY”

“People don’t buy what you do they buy WHY you do it”

Simon Sinek



If you are one of the few who has not been “Moved” by this TED talk I highly suggest clicking the link and really paying attention.

Start With WHY

so whats with the END with WHY?

because in a era where being “Best in the world” matters you better be able to tell us your reason for existing..

I like to be much more blunt when I speak to brands

“WHY does your brand exist? and why should Anyone care?” If that cannot be expressed honestly and directly in a sentence or If the terms opportunity, marketshare, market survey comes up- END it there because you are a fraud

remember there are (2) types of STORY and in the short run both work

  1. Manipulation- this is all about the money, marketshare, cash, and not about US the TRIBE the ones who will seek and embrace realness
  2. TRUTHFUL- thats #Remarkable that #Matters thats all about #MORE and that we will drag across the finish line if you embrace us too! Speak UP!

remember- no-one drives a hour to by commodity products…nobody waits on line for ubiquity…sorry…

we want

we need

WORLDS BESTworld-best-1

Getting closer


Getting closer

Closer to doing the work that matters

matters because its needed

matters because it is a dagger thrust into the lizard- the Resistance

I feel his breathe on my shoulders as I awaken

I know its going to be a Fight

I know I am going to stress, want to buckle, escape

but thats when its the time to test how badly I WANT IT

success and freedom and knowledge that my work matters

That I am a PRO

Thats when it matters and thats the kind of work we need

Today I woke with the lizard bearing down on me

It was horrible

and when it rains it pours

Then something happened, Isaw my called ID light up…a great friend from the ranks of #altMBA

I picked it up and what transpired was a great wake up and soon I was trekking back on pace…here I am crushing keys at 11pm

Time to do some reading and prepare for a Strong start tomorrow

Everyday is a battle

and we need to remember that

Seneca “On Practicing what you preach”


Buona Sera Amici