Tag: @Sethgodin

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun

the Connection Paradox

par·a·dox
ˈperəˌdäks/Submit
noun
a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.


Please allow me to set the stage

We have Never in the history of mankind had available greater opprotunity

We have Never in the history of mankind had more opportunity to matter more

Yes we Hustle, Grind, Hack, we interrupt, over and over and oh yes over again

Sigh 🙁

“With great power, comes great responsibility.”​ – Voltaire

I understand that being true, being generous and being empathetic isn’t as appealing in a video on facebook as Hustle and grind but I will place my bets on the long arc and the end game and that truly seeking to show up every day contributing something of value “for others” will win out.

I am a eternal optimist so I have no choice

I guess it all starts with a decision we need to make that will dictate all steps, turns and decisions to arrive- Where do we want this to go?

Business- Do we want to be a major player in major market? Someplace in between? or are we totally happy with a fingerprint personal relationship with everyone we create our change for?

* and there is no wrong answer – only being untruthful to yourself

Personal- Do we want the possessions? Riches? or do we simply desire “enough”?  Enough to be free of spirit? There is no wrong answer just not being Truthful to yourself.

I do believe we waste on what matters little most of our lives. The great Stoics spoke at length on this very topic.

I realize more and more how much we shine spotlights on ourselves all for nothing but to torment ourselves.

The greatest advice I can provide my daughter as she grows is take action in life, do your best to get comfortable trying! Ask questions and listen- Listen and never seek to be the authority- embrace being the student.

In my career spanning almost 25 years I see so much choice it paralyzes

I see at the core what has always worked best

Genuine Caring

Genuine Emapthy

Genuine Generosity

simply a genuine desire to develop relationships with those we seek to serve

simply to create “Friends” and in creating a friend we create someone who would as Seth Godin says “would miss you if you were gone” – IF you didn’t show up tomorrow or the next day, No matter if on Facebook, Instagram, a weekly podcast or the local deli- would I miss you- would I look at my phone and be upset, would I grab the door and be sad it was closed- That is why we are doing this isn’t it after all?

To be for someone we cannot be for everyone

guess what- I get it- That is scary

scary because we might fail

scary because people will realize we don’t have all the answers- the map

but here is the thing- no one does!

All we can do is choose and show up

and when we fail (and we will)

we get to do it again

It is what we signed up for

so STOP seeking a magic bullet

and STOP worrying you will fail

Instead strive to Matter…..to someone …you have a choice …we always do

 

 

 

 

SHIP Ugly but SHIP

Starting anything is ultimately where the resistance makes it stand and backs us off:

self doubt

Fear of looking less

Fear of criticism

Today, Everyday – its not about the stacks of notes, thoughts, post-its

Its all about what is SHIPPED, Started, Created

None of us have all the answers and there is not secret process only the most gifted have access to

I do believe it is a responsibility of high order to start as much generous work as possible

FEAR is real

I won’t lie, I internalize much too much

I over analyze way too much

but a perfect analysis may never be complete, that means no starting , that means no generosity and  that means I would have failed

So I will SHIP

The promising thing in the modern era is that we have all the intelligence we ever desire a swipe away at all times.

Go make a Ruckus TODAY

 

avoid the reflections…

Identify the GOAL

no right or wrong answer only our personal answer, so what is yours?

the age of sensory overload makes it easy to be overwhelmed with choices

understand and accept

  1. your Goal
  2. your Strengths
  3. your Shortcomings

now, now now

#START

  1. Is your Goal to be linked to a highly capitalized business plan? Thats fine , start the work, start the dialogue , educate yourself and #GO

If it is NOT, then this is for YOU

2.Is it a #Bootstrapper situation? With the equity leveraged being #SweatEquity ? Yes? Start Today, anyway possible, just start.

Realize the money is a Excuse and a Story we will begin to realize that being Bootstrapped many times is a distinct advantage especially early on.

So many times highly capitalized start ups have no true communication with the very people that they are attempting to become important to.A sledgehammer approach. Sure it may catch the Tribes glances at first, after all its the loudest in the room and very shiny! Inevitably they lose out because the devil is Always in the details and the little things matter.Sooner or later  we will know!

The Bootstrapped on the other hand,  they have genuine communication, genuinely care and hold a deep desire to matter to their Tribe. They may not be able to show up as loudly or as shimmeringly adorned but they care. They do great work and the do it everyday. They know the lingo and all the secret handshakes because the are in the club and when we realize that we embrace them and look past their flaws.  Because after all, “People like US, we do things like THIS” , what else we do is help our own get to the finish line because they CARE. As a Small, Niche, Bootstrapper brand we can be very nimble and iterate on the fly.

The most difficult aspect is once a Goal is established and a plan has been set it is time to choose the vehicle…and Buckle IN.

In my humble opinion exhausting Choices are what torment a wide eyed Freelancer or Entrepreneur. Don’t be doomed to the fate such as befell Narcissus;

“Nemesis, the goddess of retribution and revenge, learned what had happened and decided to punish Narcissus for his behaviour. She led him to a pool; there, the man saw his reflection in the water and fell in love with it. Although he did not realise in the beginning that it was just a reflection, when he understood it, he fell in despair that his love could not materialise and committed suicide.”


img_1004

#Hateraide oh so good

faith
noun
complete trust or confidence in someone or something


The greatest attribute possibly

the supporting cast is

-Self awareness

-Being a Practicioner to your craft

Start with a realistic understanding and acceptance of

My Goals

My Strengths and Passions

My weaknesses

From this point is where FAITH matters!

Once we understand WHO we are

Once we understand WHAT we seek

Once we develop a Tenacity to #DO then  we need to BELIEVE , aka have FAITH

ALL CHIPS IN!

Doubt will surely we a frequent visitor

Doubt will come delivered by those we love

Doubt is what we MUST DISMISS

Doubt can only be defeated through a firm “understanding” and “Accepting” WHO WE ARE and WHAT WE WANT

Be ready for the Haters, The doubters and generally all who do not #DO

Its far easier to sabotage for them than to actually #WORK

Guess what- Make that your FUEL

HATORAIDE…..Fuel of the #sivers1LINCHPIN