“Every sale has five basic obstacles, no need, no money, no hurry, no desire, no trust”
Zig Ziglar
As “practitioners” these obstacles should always be pillars we remind ourself of daily.
The problem with sales professionals is that the majority are Not sales and Not professionals
Order takers when the brand does its work to drive demand thats all.
but isn’t the real “Practitioner” component about much more?
I am not referring to product knowledge- although understanding your value proposition is very important
I want to extend that the real value proposition is not the tangible product but rather the “Sales Practitioner”
why? How?
more to come but again I will say
1>0
Question to ask yourself today- Am I visiting my accounts with a plan of Action? Am I delivering something of potential value? Am I leaving my home with the greatest preparation to bring value to my stores and my brand?
“Listening to your user base is attainable by the mass,
Actually giving a shit about them makes your one of them”
For all the shit you will be led to believe by watching the news and reading news online,
Its a pretty great time in humanity to be doing what you love,
and being #Self-aware makes me Fucking #Linchpin #Lethal
If you are lucky enough to know what it is that makes your heart race , then you have a chance to chase your dreams.
Where the rubber hits the road,
and where many turn into air chair Quarterbacks is ,
Once you identify the target you must still be prepared to #Outwork EVERYONE, EVERYDAY, GO DEEP, and GO GO GO.
It also means saying NO to distractions, noise, time leeches
It means saying NO to piloting others dreams
It means thinking #Legacy always always always OVER currency
Its a hard one to type when I still need that $$$ , that Bling Bling
Its a hard one considering I ultimately want nothing but the best for my family
but thanks to inspirational entrepreneurs I really am getting better at looking at the long game and the vision and how it aligns or does not align with my personal brand.
remember no matter how much you #Hustle you eventually need to sleep
remember that making yourself sick isn’t creating a real Legacy either
the trick is
to pick a lane, a vehicle, a PASSION and GO DO THAT,
Make a #Legacy doing that
be #Vital to the #Tribe and #Care
#give to your community #Everyday
#Give way more than you take
I really believe its in showing up 365 days a year
but its NOT 24 hours a day
when you are in the #Tribe your efforts have more impact
when you are in the #Tribe Less is MORE
we know you because you know the side entrance, the secret handshake, you have the member card ….
Society tells me how a successful entrepreneur dresses
Society tells me how a successful entrepreneur lives
what he drives
what occupies his free time and pursuits
The internal narrative that is our true DNA is in a lifelong struggle
the battle between what our self wants and what it believes we need
many many times these do not sync
For me , a wide eyed dreamer this has become very obvious
Obvious in setting goals, in what my laser focus is locked in on
for me it is not about material items, possessions
for me it is about Freedom, Experiences, Passion
the problem is that does not always fit the hole of what is reality
So what to do? Soldier on? Hustle? well to Hustle for something that does not contain the potential to dyanmicaly bring me closer to DREAMS is futile isn’t it?
Wow , this is exploding in my mind! Its NOT about jockeying another owners horse to victory
Thats NOT LIFE CHANGING
How many owners can I watch ruin a tremendous opportunity?
A business is the creators own Oasis, a Utopia, where all the rules are based upon what I Matters most to the creator. Period.
The business can be spectacularly Small yet incredibly large
I am different I guess however I love the nimbleness of the small, being able to make decisions without a week of worthless meetings, calls arguments
I love personal connection, with all partners on the journey, such a deep connection that leaves a virtual “fingerprint” on everything I do
Just because the connectivity of 2017 can allow us to reach the entire world does not mean we need to matter to the entire world.
not only that it is impossible to appeal to everyone and still be absolutely important as air to “someone”
I believe deeply in what artist Kevin Kelly explained in his blog post that started my stepping out of the Matrix
I am proud to be part of a community through Seth Godins #AltMBA that truly empowers leaning forward always or as we term it to #SHIP to push past #lizardbrain #theResistance
I have been in this sort of “Holding pattern” regarding the #Work I really am passionate about doing. I believe partly because its new and I fear looking stupid. I also believe it is due to the #Resistance #Lizardbrain attacking.
I remind myself daily that there is no “Right way” or “Wrong way” ONLY MY WAY to create my #Utopia Company.
As Derek Sivers wrote
“When you make a business, you get to make a little universe where you control all the laws.”
Below I am reposting a Blog entry that describes the vision I have. I will print it out today. I will edit, iterate, and I swear to all I will #DO
#MOREMOREMORE Its Time I #ACT and #DO what I know needs to be done….The microphone is collecting dust…Time to #Matter
We have never in the history of mankind possesed such ability to connect to every single place on the planet.
Growing up in the 1980s this would have been laughed at by the majority
and we have it in our hands, on a hand held computer, the smartphone
Intelligence is a swipe or click away at any second through #Google , #Wikipedia and many more
So much Positive and Great things about living in the modern age
shameful that we are forced to view the 2% Bad by media of all forms
Opportunity like Never before
Amazing Beautiful times we live in…
With all this good opens the doors to the scammer…the manipulator
In what I do, Brand Direction, Strategic development I LIVE/LOVE on the razors edge of #Passion…I get it, Im a total #Anomaly and thats totally perfect FOR ME…but what I want to describe are to polar opposites that are I see in the space I occupy and leave feedback to you…
(Given a Promising opportunity not 100% in their skill set)
The #Practitioner: Says YES (Always to great Opportunity ) Learns , Studies, Pushes boundaries to Master the craft- Yes to become a #Practicioner
This is a #linchpin a Risk Taker and a rare find
2. The #Jobber: Says YES ( looking to mystify as long as possibly) Meetings that go no place, creating busy work for everyone to create a illusion of work. As George Costanza famous did in the Seinfeld episode with “The Penskie File”.
This is a leech and by no means a PRO at anything but creating a theatrical illusion
Unfortunately brands should blame no-one but themselves.
Why? Because usually I find companies to be Exactly where they deserve to be
Why? Because they want shortcuts, Why? Because they want to live a 9-5 work life, Why? Because they think social media is ok to automate, That they don’t need to have a Direct Relationship of Gratitude to the people who literally keep their lights on! UGH!
They often ACT like they “get It” BUT 99.9% they DO NOT
The moment they get the #Jobber “pitch” the BUY!
YOU CANNOT FAKE CARING FOR LONG,
YOU WILL BE FOUND OUT….
SO CARE …and if the Story you are being “Pitched” seems too good, too everything to everyone It probably IS
“Don’t demand that things happen as you wish, but wish that they happen as they do happen, and you will go on well” Epictetus
This passage from Epictetus; to our inner narrative,
I feel the need to reinforce this in myself and open this thought to each of you as well
events happen…period…
results happen…period…
favorable or not so favorable…they happen…period
the only constant within my (and everyones) control is TO SHOW UP EVERYDAY AND DO THE WORK
it is a beautiful thing..
So today, look at the thing you do,
So today when you land a big sale..be happy but then reflect, It wasn’t because of me
So today when you don’t land a big sale…be content because its not because of me
So today either way minimize the reactions, because you are a Practitioner and the #work is always consistent…You are consistent…Ice in your veins…CLOSER..
LINCHPIN
“Don’t demand that things happen as you wish, but wish that they happen as they do happen, and you will go on well” Epictetus
BOOM!