Tag: #integrity

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun

Help US Help YOU

As I listened and observed I could not help but to realize that the best analogy I can use to illustrate with Amazing Relevence , the dynamic of Today’s #Linchpin #Marketer and #Brands a dialogue straight from one of my favorite movies ever , Jerry Maguire
From the scene I have embedded in this post I will each day list a new qoutation from a line of dialogue and a comment on why it relates to the work we must do as #linchpin #Marketers #remarkable #Purplecow
I hope you all enjoy this but more importantly I hope it creates the questions in your mind as to how we can truly #beRemarkable

“We want More from them, so let’s Give them More”

We want MORE, we should and we need to,
It all starts with a Empathetic posture
It all starts with Generosity
It “should” all start with the desire to solve a problem, to provide a solution “They” will embrace
But we also have to get really really specific about WHO it’s for
Who we wish to create this change to serve
Connection / Technology allows us a amazing situation where we can and should get really #granular with this because it’s what is our Brands DNA
ONCE WE START
GO GO GO
THEN SHHHH LISTEN TO THEM
SHUT UP AND LISTEN
BRANDS ! – Remember the statement above
SHUT UP AND LISTEN. IT IS FOR THEM. ITERATE ,ITERATE

Jerry Macguire

Is Tech the ultimate force multiplier?

“Don’t become a wandering generality. Be a meaningful specific.”

Zig Ziglar


Being in the age of connection creates limitless opportunity that is certain. But as Stan Lee famously stated “With great power comes great responsibility” ,

So Mr. (or Mrs.) sales professional,  what does that mean to as it relates to each of us?

I have been seeking this answer and now I believe I am onto a real breakthrough ,

what is it? what is this revolutionary concept I am proposing? what is so game changer ?

ok, you ready?

#Care MORE ,#Matter MORE, #DO MORE,

Yes the platforms and vehicles open the world …But why think we could or should try to be everything to them all- ( Wandering generality)

Instead try being a #Practitioner of the craft of Sales

Drive value through honest integrity and value through comprehension of your services

Go the extra mile for your customers fulling understanding that YOU are the value proposition that cannot be replaced IF you challenge yourself everyday and …..this is the hardest part…WORK

Embrace the Tension, understand that growth and monumental success comes in the cauldron  through growing to relish and press forward in the uncertain and turbulent environments

because IF it were easy it would not be special.

Have a great Friday and remember Success takes no days off when you love the journey!

 

shake

 

Manifesto

I have been in this sort of “Holding pattern” regarding the #Work I really am passionate about doing. I believe partly because its new and I fear looking stupid. I also believe it is due to the #Resistance #Lizardbrain attacking.

I remind myself daily that there is no “Right way” or “Wrong way” ONLY MY WAY to create my #Utopia Company.

img_0437


As Derek Sivers wrote

“When you make a business, you get to make a little universe where you control all the laws.”


Below I am reposting a Blog entry that describes the vision I have. I will print it out today. I will edit, iterate, and I swear to all I will #DO

#MOREMOREMORE Its Time I #ACT and #DO what I know needs to be done….The microphone is collecting dust…Time to #Matter

 


What is it for?

#Hateraide oh so good

faith
noun
complete trust or confidence in someone or something


The greatest attribute possibly

the supporting cast is

-Self awareness

-Being a Practicioner to your craft

Start with a realistic understanding and acceptance of

My Goals

My Strengths and Passions

My weaknesses

From this point is where FAITH matters!

Once we understand WHO we are

Once we understand WHAT we seek

Once we develop a Tenacity to #DO then  we need to BELIEVE , aka have FAITH

ALL CHIPS IN!

Doubt will surely we a frequent visitor

Doubt will come delivered by those we love

Doubt is what we MUST DISMISS

Doubt can only be defeated through a firm “understanding” and “Accepting” WHO WE ARE and WHAT WE WANT

Be ready for the Haters, The doubters and generally all who do not #DO

Its far easier to sabotage for them than to actually #WORK

Guess what- Make that your FUEL

HATORAIDE…..Fuel of the #sivers1LINCHPIN

 

Does connection draw us closer

We have never in the history of mankind possesed such ability to connect to every single place on the planet.

Growing up in the 1980s this would have been laughed at by the majority

and we have it in our hands, on a hand held computer, the smartphone

Intelligence is a swipe or click away at any second through #Google , #Wikipedia and many more

So much Positive and Great things about living in the modern age

shameful that we are forced to view the 2% Bad by media of all forms

Opportunity like Never before

Amazing Beautiful times we live in…


With all this good opens the doors to the scammer…the manipulator

In what I do, Brand Direction, Strategic development I LIVE/LOVE on the razors edge of #Passion…I get it, Im a total #Anomaly and thats totally perfect FOR ME…but what I want to describe are to polar opposites that are I see in the space I occupy and leave feedback to you…

(Given a Promising opportunity not 100% in their skill set)

  1. The #Practitioner: Says YES (Always to great Opportunity ) Learns , Studies, Pushes boundaries to Master the craft- Yes to become a #Practicioner

This is a #linchpin a Risk Taker and a rare find

2. The #Jobber: Says YES ( looking to mystify as long as possibly) Meetings that go no place, creating busy work for everyone to create a illusion of work. As George Costanza famous did in the Seinfeld episode with “The Penskie File”.

This is a leech and by no means a PRO at anything but creating a theatrical illusion 

Unfortunately brands should blame no-one but themselves. 

Why? Because usually I find companies to be Exactly where they deserve to be

Why? Because they want shortcuts, Why? Because they want to live a 9-5 work life, Why? Because they think social media is ok to automate, That they don’t need to have a Direct Relationship of Gratitude to the people who literally keep their lights on! UGH!

They often ACT like they “get It” BUT 99.9% they DO NOT

The moment they get the #Jobber “pitch” the BUY! 

YOU CANNOT FAKE CARING FOR LONG, 

YOU WILL BE FOUND OUT….

 

SO CARE …and if the Story you are being “Pitched” seems too good, too everything to everyone It probably IS

sleezy

Why I LOVE the edge

The “thing” about what they leave out

the things they avoid telling us

they say things to uplift

they say things to mislead

they live on building false hopes

false hopes that crumble when tested

They tell you you can eat whatever you want and still attain your target body

Not True

They tell you that you can undue years of neglecting your health with a couple capsules

Not True

They tell you a $9.99 juice a day can replace developing a taste for wholesome foods

Not True

They tell you a Organic seal on a fruit from South America means more nutrition inside that that local farms “un certified” fruit

Not True

 

Always telling you what they think will get a short term approval, sale, endorsement, vote

and Unfortunately they leave out the piece, the thing, the magic …WORK…..EFFORT…EXECUTION….INTENSITY…

There is a great way I can personally explain this

In training I have always been a disciple of the Arthur Jones High Intensity school of bodybuilding

The sexy parts you see in magazines, HIT Training- massive muscles in minutes, one set to “Failure”, train for muscle in 30 minutes or less

WOW, 1 set to “failure”

So appealing, since the average person REALLY has a grip on what this entails…They do NOT

What it means, What it looks like, I will video the way it looks

Effort, Intensity, the juicy bits they purposely leave out

Its found in a bucket your puking in because you cannot breathe another breath

Its found in literally not being able to even more that bar another inch

its where the Juicy Bits are

In training

In life

In it all

they leave out what most always Trumps talent- WORK, EXECUTION, TENACITY its nice to talk MED (minimum effective dose)

BUT that only matters once you set the standard of EFFORT

Then its a Force Multiplier

Then is lightning  #mecca1BOOM!

What will you offer

Connection Society

People who can :img_1667

Influence your companies growth

Influence your Sales

Companies that could provide rewarding opportunities for you

All a #DM away

The greatest reward will go to the greatest #Hustle #Grind #Work

but lets NOT FORGET one crucial fact:

Deliver #VALUE

Not what YOU perceive as #Value

What “They” see as #Value

Don’t be Arrogant

Don’t be UN Engaged

Offer “Something that they cannot refuse” and

Offer is without a HOOK

Drive #Value and Earn #TRUST

Then , only Then, set the Hook and land the Opprotunity

#Care MORE #peopleMatter

Hope you are seeing this common theme in all I do…Its in my DNA

 

 

Entrepreneurial Journey….

Ciao mi Amici!!

I totally mean that when I call each of you generous enough to stop by and hopefully add input, criticism and commentary friends…BIG FIST BUMP!

So before I start I am going to lay down two epic Videos by two first class Entrepreneurs (one of whom I had the absolute pleasure of working with for several years).

First Is Gary Vaynerchuk #Askgaryvee , I will be absolutely honest when I state that Gary ties together and puts a bow on what makes me who I am. He is IN YOUR FACE, ENERGY, PASSIONATE and EXTREMELY GENEROUS. I love this video…

Are you a Entrepreneur or is it just your hobby?

Next is my friend and Thought Leader Tom Bilyeu ( Co Founder of the Quest Nutrition brand). Tom made me honestly uncomfortable on many occasions which was my internal narrative starting to short circuit. Tom states what a Entrepreneur is in this great impromptu clip during a power outage.

The Mindset of a successful Entrepreneur

Now that you have watched these I would like to list out in my opinion what are some of the Top attributes I feel the Entrepreneur “should” possess….For me..

  1. Self Awareness- I could Not agree more with #askgaryvee on this one. Understanding  what I excel in and also what I SUCK at or simply am uninspired to do and pushing “All chips in on the Strength”.  I do warn you that you should seek the uninhibited feedback from a short list of those people you most intimately know and know you without any restraint whosoever- DO NOT GO EASY ON YOURSELF BECAUSE THE WORLD SURE AS FUCK WONT GO EASY ON YOU!
  2. Confidence- This has to play directly off of understanding your Self- i.e. having a firm sense of Self. I KNOW I am the one in the room that will not comprise on integrity, That as Seth Godin says Its NOT about marketshare, Its about being the WORLDS BEST at whatever you seek to be the Change you wish to create.The WORLD is only a point of illustration- It could be a town, a region, or the world literally.
  3. Ownership- I am Fucking so tired of the shit society shoves down peoples thoughts with “oh you take it too personally” oh yeah! ? How the hell should I take it?? Know your craft, strive for #Mastery and OWN THAT SHIT! I am not saying be a martyr. I am saying be pissed when you fuck up and then backwards deconstruct that and #Learn. If you are a Boss – be a #leader not a #manager- Manager – the term SUCKS! A leader encourages honest mistakes and failures as long as everyone makes them for the good of all- WE LEARN. Managers with the CYA, CYA BULLSHIT….NOPE..BEEN THERE AND ….NOPE.
  4. Always ON- IF you want to be OFF at 5pm, You want weekends without a thought of work, long regular trips with no work- EARN THAT SHIT! MY WIFE ENDURES MY ASS IN THE BASEMENT STRIKING KEYS, ON CALLS, READING AND PASSING OUT IN A CHAIR, SLEEPING ON A SOFA- WHY? WELL, SHES A SUPER KOOL PARTNER BUT ALSO BECAUSE SHE KNOWS I AM NOT STOPPING – ON ON ON ON – AND WHEN I HIT SUCCESS I WILL CONTINUE…I WILL FIND TIME FOR ALL THE QUALITY MOMENTS BUT I DO NOT HAVE TIME FOR GAMES, TV, ETC.
  5. Structure- This is the most difficult for me to be honest. It is VERY EASY to live and die by REACTION ACTION. RESPONDING. WHAT I AM DOING IS STRUCTURING MY REACTING / EMAIL/CALLS TO SET TIMES…LIMITING MEETINGS TO FIT “IS THIS NECESSARY?” AND “IS THIS DOING ANYTHING TO GET ME CLOSER TO MY GOALS?”
  6. Empathetic NOT PC- I love Empathy, I truly feel its the secret to respecting others, understanding that we all do not need to have our way, and that that is perfectly fine. It factors in strongly to my belief that we CREATE CHANGE AROUND AREAS CHANGE IS NEEDED, WANTED, SOUGHT AFTER…what I do not like is the way society corners individuals for having a belief or opinion. I will openly state that I am very uninspired  even by “Thought leaders” who in my opinion abandon Empathy when emotionally aroused. as the Stoics stated “Practice what you Preach” that means that being Noble and empathetic has to be practiced even when its not your desired outcome. I always heard from my father “never talk politics, or religion at work” I used to stress and hide whom I am but at 45 – I do not care, Im a Catholic, and Yes I voted for Trump. Guess what, I do not Hate or harbor ill will towards anyone and IF you do not like that I would rather lay those cards first and not start anything. Polarize to people like you- YOUR TRIBE…Leaders and Entrepreneurs GET THIS!
  7. HOURS- Entrepreneurs GET that its ultimately about RESULTS not HOURS CLOCKED….I won’t even say another Fucking word about how much I fucking hate micro managing ANYONE. IF you get a shot with me Ill div you enough rope to Lasso the moon or hang yourself- YOU CHOOSE!

So am I a Entrepreneur? YES

But Im in development. Getting there by leveraging what equity I have much of- Sweat, Passion and the Cocky belief that Second place is the First LOSER so play to win!

I warn you that Im a leech for knowledge….I am on a QUEST…thats why I started this blog the T2 Experiment

I love my career path…I love being involved with Innovation in making people healthier, more Vital, Vibrant but I HATE BULLSHIT. I hate Manipulations.

Whats my sweet spot? Its GIVING, MATTERING, HELPING…I truly want this to evolve me to being a source of Inspiration…to help others through my openness.

Ive been in your shoes. Ive been scared, insecure BUT something in my DNA always makes me push…push to be more ….to be FREE…and to borrow from Tom Bilyeu…I want to be the guy to help others shoulder up, stand up, and look fear in the face…that matrix and pull them out…

I appreciate that my forwardness is Not for everyone, Its just me…Jumping through my skin…Life is NOT a spectator sport after all…Lets play to WIN!

 

T2