Doing work that matters actually does matter In fact, getting really specific about the change we seek to make is vital With getting really specific comes the resolve and accompanying anxiety of choosing one path It requires a trust in the process however trusting the process requires that there is a process That we don’t […]
The ultimate paralyzing question But very necessary What do you care about? What do you want to create community around? Is it being done? Is it being done generously and with intent? It all starts with a question seemingly easy but not really if we look within “What is the change we seek to make?” […]
I woke to a beautiful spring morning But it prompted a reflection that has been in my brain since I was a young boy The quote is “perception is reality ” But are we looking through similar lenses? What if what I call green differs from what you call green? What if we are not […]
Lets start with the definition of paradox: par·a·dox ˈperəˌdäks/Submit noun a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true. “in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it” synonyms: contradiction, contradiction in […]
As I listened and observed I could not help but to realize that the best analogy I can use to illustrate with Amazing Relevence , the dynamic of Today’s #Linchpin #Marketer and #Brands a dialogue straight from one of my favorite movies ever , Jerry Maguire From the scene I have embedded in this post […]
Today I call on inspiration from recently deceased Icon Rich Piana 5% is a attitude 5% is a way of life 5% is Not Ubiquitous 5% is really important to it’s INTENDED 5% HAS THE GUTS TO EXCLUDE THE MANY LET ME SAY ANYTHING YOU SET YOUR SIGHTS ON ANYTHING THAT IS WORTHY OF YOUR […]
en·roll·ment inˈrōlmənt,enˈrōlmənt/ noun the action of enrolling or being enrolled.” What is it that you really wish to stand for? To be defined by? What drives you? Now within those answers WHO? ( time to get really specific , really granular) When you get this far it should Inspire you- does it? There isn’t a […]
Some statements are certainCertain statements or Facts -Your brand isn't a list of features and benefits -Your brand isn't guaranteed placement -Your brand isn't guaranteed our trust or loyalty -You are not welcomed to spam me -If I do not trust you I don't care what you cost monetarily because the true cost is what […]
Starting anything is ultimately where the resistance makes it stand and backs us off: self doubt Fear of looking less Fear of criticism Today, Everyday – its not about the stacks of notes, thoughts, post-its Its all about what is SHIPPED, Started, Created None of us have all the answers and there is not secret […]
Take a Practitioner approach to your personal brand What does that statement mean? put in the #Work How and in what way? For me and my brand the T2 Experiment that means being a information conduit so where is the #Work? well its the daily work of Spending hours per day reading the content on […]
