Tag: @fastcompany

The Long game and feeling overwhelmed

Doing work that matters actually does matter

In fact, getting really specific about the change we seek to make is vital

With getting really specific comes the resolve and accompanying anxiety of choosing one path

It requires a trust in the process however trusting the process requires that there is a process

That we don’t just take on the dilution all approach that it will simply happen

It requires that we stay ever mindful

It requires a focus

It requires that we hold ourself and our team accountable to DO THE WORK

Understanding that the long game is won day by day, drip by drip

What is executable is all that matters

Focusing on the goal means not getting stressed and taking a shortcut

It means that it’s never about a all at once, storm the shores approach

Instead, it’s always about shifting culture

Day by day, drip by drip, engage, care, listen, repeat

Before we get excited it’s essential to script the first quarter so to speak of our 90 minutes

To start our 90 minutes in zone coverage before we see what the opposition brings to the pitch

The script- simple- executable- drip by drip

A framework

Becoming a unit of execution

Because after all it’s very rarely if ever a sprint

It’s a race and having the endurance matters when we hit those walls and hit them we will

So let’s start with Them

Let’s start why the Change we seek to make

Let’s look at the vehicles and nuances within them

Let’s show respect for those platforms

Let’s illustrate a worthiness of trust

Let’s not look rushed

Day by day

The long game

Now pick- what is the change You seek to make- go make a Ruckus 😊

2018 Paradox

Lets start with the definition of paradox:

par·a·dox
ˈperəˌdäks/Submit
noun
a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.
“in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it”
synonyms: contradiction, contradiction in terms, self-contradiction, inconsistency, incongruity


In business and within brands there seems to be a chasm presently, maybe a space between the old Industrial and the new connection. Within this is the opportunity to become a Linchpin, a Anomaly.

  1. Leadership vs Management- No-one is inspired to be managed, boxed in, watched and told what to do. For years the industrial economy taught us that their was safety and security in being managed- but that really never was. it made us a COG, a number, a easily replaced one at that. sure when I speak with a retail chain manager a a big supplement retailer who has dismal sales and ask what can his store do, contribute and stand out to his community he assures me that any attempt to stand out is and has been squashed by ‘corporate” – yes this is industrial machine at its managerial best! The worst and a reminder of exactly why mattering more, taking risks really isn’t that risky at all!

Leadership- Thats where we all win! We strive to make a impact. We encourage people to be special snowflakes because we all are. We take a team of workers and empower them each as individual snowflakes. We strive to develop a culture within our walls. It in my humble opinion is where I see so many good intentioned get it so wrong.

Invest in making your greatest assets happy – your TEAM, then create a environment where each one contributes something that empowers them, builds their personal brand and thus making a super culture where the company benefits and ultimately creates a Tribes of totally loyal fans

This is why dysfunctional unfunded startups beat highly funded corporations- In the early stages the dysfunctional startups have one huge advantage – connection/ realness and care

So create your own content

encourage constant iteration

encourage FUN

LEAD

Certain Ramblings

Some statements are certain
Certain statements or Facts

-Your brand isn't a list of features and benefits
-Your brand isn't guaranteed placement
-Your brand isn't guaranteed our trust or loyalty
-You are not welcomed to spam me
-If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss
-Marketing is about taking frequent calculated shots
-Marketing is ideally a one on one , eye to eye relationship- scaled
-Only scale to where you are still in the conversation actively
-Show empathy because it matters to you Not because it's the word of the hour.
-Generosity matters most when it's done in privacy
-Caring always matters
-If you don't take time to daydream you are limiting yourself considerably
-Always ask What if? Why not? How can we?
-Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?

Ok good luck everyone

Just some ramblings I thought I'd share

SHIP Ugly but SHIP

Starting anything is ultimately where the resistance makes it stand and backs us off:

self doubt

Fear of looking less

Fear of criticism

Today, Everyday – its not about the stacks of notes, thoughts, post-its

Its all about what is SHIPPED, Started, Created

None of us have all the answers and there is not secret process only the most gifted have access to

I do believe it is a responsibility of high order to start as much generous work as possible

FEAR is real

I won’t lie, I internalize much too much

I over analyze way too much

but a perfect analysis may never be complete, that means no starting , that means no generosity and  that means I would have failed

So I will SHIP

The promising thing in the modern era is that we have all the intelligence we ever desire a swipe away at all times.

Go make a Ruckus TODAY

 

Is Tech the ultimate force multiplier?

“Don’t become a wandering generality. Be a meaningful specific.”

Zig Ziglar


Being in the age of connection creates limitless opportunity that is certain. But as Stan Lee famously stated “With great power comes great responsibility” ,

So Mr. (or Mrs.) sales professional,  what does that mean to as it relates to each of us?

I have been seeking this answer and now I believe I am onto a real breakthrough ,

what is it? what is this revolutionary concept I am proposing? what is so game changer ?

ok, you ready?

#Care MORE ,#Matter MORE, #DO MORE,

Yes the platforms and vehicles open the world …But why think we could or should try to be everything to them all- ( Wandering generality)

Instead try being a #Practitioner of the craft of Sales

Drive value through honest integrity and value through comprehension of your services

Go the extra mile for your customers fulling understanding that YOU are the value proposition that cannot be replaced IF you challenge yourself everyday and …..this is the hardest part…WORK

Embrace the Tension, understand that growth and monumental success comes in the cauldron  through growing to relish and press forward in the uncertain and turbulent environments

because IF it were easy it would not be special.

Have a great Friday and remember Success takes no days off when you love the journey!

 

shake

 

365 days +Care =Community

crosshairs

“Listening to your user base is attainable by the mass,

Actually giving a shit about them makes your one of them”


For all the shit you will be led to believe by watching the news and reading news online,

Its a pretty great time in humanity to be doing what you love,

and being  #Self-aware makes me Fucking #Linchpin #Lethal

If you are lucky enough to know what it is that makes your heart race , then you have a chance to chase your dreams.

Where the rubber hits the road,

and where many turn into air chair Quarterbacks is ,

Once you identify the target you must still be prepared to #Outwork EVERYONE, EVERYDAY, GO DEEP, and GO GO GO.

It also means saying NO to distractions, noise, time leeches

It means saying NO to piloting others dreams

It means thinking #Legacy always always always OVER currency

Its a hard one to type when I still need that $$$ , that Bling Bling

Its a hard one considering I ultimately want nothing but the best for my family

but thanks to inspirational entrepreneurs I really am getting better at looking at the long game and the vision and how it aligns or does not align with my personal brand.

remember no matter how much you #Hustle you eventually need to sleep

remember that making yourself sick isn’t creating a real Legacy either

the trick is

to pick a lane, a vehicle, a PASSION and GO DO THAT,

Make a #Legacy doing that

be #Vital to the #Tribe and #Care

#give to your community #Everyday

#Give way more than you take

I really believe its in showing up 365 days a year

but its NOT 24 hours a day

when you are in the #Tribe your efforts have more impact

when you are in the #Tribe Less is MORE

we know you because you know the side entrance, the secret handshake, you have the member card ….

So you do not have to over #Dazzle us

we just want you to bring value and #Care

If you do

IF you engage us, you not a bot,

we will embrace you

always always always remember 1>0

so whats your passion?

 

Manifesto

I have been in this sort of “Holding pattern” regarding the #Work I really am passionate about doing. I believe partly because its new and I fear looking stupid. I also believe it is due to the #Resistance #Lizardbrain attacking.

I remind myself daily that there is no “Right way” or “Wrong way” ONLY MY WAY to create my #Utopia Company.

img_0437


As Derek Sivers wrote

“When you make a business, you get to make a little universe where you control all the laws.”


Below I am reposting a Blog entry that describes the vision I have. I will print it out today. I will edit, iterate, and I swear to all I will #DO

#MOREMOREMORE Its Time I #ACT and #DO what I know needs to be done….The microphone is collecting dust…Time to #Matter

 


What is it for?

Why I LOVE the edge

The “thing” about what they leave out

the things they avoid telling us

they say things to uplift

they say things to mislead

they live on building false hopes

false hopes that crumble when tested

They tell you you can eat whatever you want and still attain your target body

Not True

They tell you that you can undue years of neglecting your health with a couple capsules

Not True

They tell you a $9.99 juice a day can replace developing a taste for wholesome foods

Not True

They tell you a Organic seal on a fruit from South America means more nutrition inside that that local farms “un certified” fruit

Not True

 

Always telling you what they think will get a short term approval, sale, endorsement, vote

and Unfortunately they leave out the piece, the thing, the magic …WORK…..EFFORT…EXECUTION….INTENSITY…

There is a great way I can personally explain this

In training I have always been a disciple of the Arthur Jones High Intensity school of bodybuilding

The sexy parts you see in magazines, HIT Training- massive muscles in minutes, one set to “Failure”, train for muscle in 30 minutes or less

WOW, 1 set to “failure”

So appealing, since the average person REALLY has a grip on what this entails…They do NOT

What it means, What it looks like, I will video the way it looks

Effort, Intensity, the juicy bits they purposely leave out

Its found in a bucket your puking in because you cannot breathe another breath

Its found in literally not being able to even more that bar another inch

its where the Juicy Bits are

In training

In life

In it all

they leave out what most always Trumps talent- WORK, EXECUTION, TENACITY its nice to talk MED (minimum effective dose)

BUT that only matters once you set the standard of EFFORT

Then its a Force Multiplier

Then is lightning  #mecca1BOOM!

the thing about HUSTLE

The word definitely has a mystique about it, HUSTLE

but lets be mindful,

mindful that HUSTLE does not become our THING

mindful of where everything layers into reaching GOALS

sometimes our HUSTLE is associated to attaining GOALS, Brilliant, HUSTLE HARD!

in these instances passion aligns with opportunity

but sometimes the HUSTLE is just a HUSTLE

yes short term satisfaction, maybe lots of it,

but when it ends, where/ what will you be?

any closer to the prize?

HUSTLE SMARTsivers1