Some statements are certain Certain statements or Facts
-Your brand isn't a list of features and benefits -Your brand isn't guaranteed placement -Your brand isn't guaranteed our trust or loyalty -You are not welcomed to spam me -If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss -Marketing is about taking frequent calculated shots -Marketing is ideally a one on one , eye to eye relationship- scaled -Only scale to where you are still in the conversation actively -Show empathy because it matters to you Not because it's the word of the hour. -Generosity matters most when it's done in privacy -Caring always matters -If you don't take time to daydream you are limiting yourself considerably -Always ask What if? Why not? How can we? -Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?
“Don’t become a wandering generality. Be a meaningful specific.”
Zig Ziglar
Being in the age of connection creates limitless opportunity that is certain. But as Stan Lee famously stated “With great power comes great responsibility” ,
So Mr. (or Mrs.) sales professional, what does that mean to as it relates to each of us?
I have been seeking this answer and now I believe I am onto a real breakthrough ,
what is it? what is this revolutionary concept I am proposing? what is so game changer ?
ok, you ready?
#Care MORE ,#Matter MORE, #DO MORE,
Yes the platforms and vehicles open the world …But why think we could or should try to be everything to them all- ( Wandering generality)
Instead try being a #Practitioner of the craft of Sales
Drive value through honest integrity and value through comprehension of your services
Go the extra mile for your customers fulling understanding that YOU are the value proposition that cannot be replaced IF you challenge yourself everyday and …..this is the hardest part…WORK
Embrace the Tension, understand that growth and monumental success comes in the cauldron through growing to relish and press forward in the uncertain and turbulent environments
because IF it were easy it would not be special.
Have a great Friday and remember Success takes no days off when you love the journey!
“Listening to your user base is attainable by the mass,
Actually giving a shit about them makes your one of them”
For all the shit you will be led to believe by watching the news and reading news online,
Its a pretty great time in humanity to be doing what you love,
and being #Self-aware makes me Fucking #Linchpin #Lethal
If you are lucky enough to know what it is that makes your heart race , then you have a chance to chase your dreams.
Where the rubber hits the road,
and where many turn into air chair Quarterbacks is ,
Once you identify the target you must still be prepared to #Outwork EVERYONE, EVERYDAY, GO DEEP, and GO GO GO.
It also means saying NO to distractions, noise, time leeches
It means saying NO to piloting others dreams
It means thinking #Legacy always always always OVER currency
Its a hard one to type when I still need that $$$ , that Bling Bling
Its a hard one considering I ultimately want nothing but the best for my family
but thanks to inspirational entrepreneurs I really am getting better at looking at the long game and the vision and how it aligns or does not align with my personal brand.
remember no matter how much you #Hustle you eventually need to sleep
remember that making yourself sick isn’t creating a real Legacy either
the trick is
to pick a lane, a vehicle, a PASSION and GO DO THAT,
Make a #Legacy doing that
be #Vital to the #Tribe and #Care
#give to your community #Everyday
#Give way more than you take
I really believe its in showing up 365 days a year
but its NOT 24 hours a day
when you are in the #Tribe your efforts have more impact
when you are in the #Tribe Less is MORE
we know you because you know the side entrance, the secret handshake, you have the member card ….
Society tells me how a successful entrepreneur dresses
Society tells me how a successful entrepreneur lives
what he drives
what occupies his free time and pursuits
The internal narrative that is our true DNA is in a lifelong struggle
the battle between what our self wants and what it believes we need
many many times these do not sync
For me , a wide eyed dreamer this has become very obvious
Obvious in setting goals, in what my laser focus is locked in on
for me it is not about material items, possessions
for me it is about Freedom, Experiences, Passion
the problem is that does not always fit the hole of what is reality
So what to do? Soldier on? Hustle? well to Hustle for something that does not contain the potential to dyanmicaly bring me closer to DREAMS is futile isn’t it?
Wow , this is exploding in my mind! Its NOT about jockeying another owners horse to victory
Thats NOT LIFE CHANGING
How many owners can I watch ruin a tremendous opportunity?
A business is the creators own Oasis, a Utopia, where all the rules are based upon what I Matters most to the creator. Period.
The business can be spectacularly Small yet incredibly large
I am different I guess however I love the nimbleness of the small, being able to make decisions without a week of worthless meetings, calls arguments
I love personal connection, with all partners on the journey, such a deep connection that leaves a virtual “fingerprint” on everything I do
Just because the connectivity of 2017 can allow us to reach the entire world does not mean we need to matter to the entire world.
not only that it is impossible to appeal to everyone and still be absolutely important as air to “someone”
I believe deeply in what artist Kevin Kelly explained in his blog post that started my stepping out of the Matrix
I am proud to be part of a community through Seth Godins #AltMBA that truly empowers leaning forward always or as we term it to #SHIP to push past #lizardbrain #theResistance
I have been in this sort of “Holding pattern” regarding the #Work I really am passionate about doing. I believe partly because its new and I fear looking stupid. I also believe it is due to the #Resistance #Lizardbrain attacking.
I remind myself daily that there is no “Right way” or “Wrong way” ONLY MY WAY to create my #Utopia Company.
As Derek Sivers wrote
“When you make a business, you get to make a little universe where you control all the laws.”
Below I am reposting a Blog entry that describes the vision I have. I will print it out today. I will edit, iterate, and I swear to all I will #DO
#MOREMOREMORE Its Time I #ACT and #DO what I know needs to be done….The microphone is collecting dust…Time to #Matter
LINCHPIN