I am a very avid believer in the #BeRemarkable #MatterMore #Mindset however after my first #altMBA #Collision with the Philadelphia group I was spiraled into a solid day and night of introspection.
in·tro·spec·tion ˌintrəˈspekSH(ə)n/ noun the examination or observation of one’s own mental and emotional processes
So the “thing” IS- how do we determine what is truly remarkable and worthy?
I use my world as a example, particularly the “Nutraceutical” marketplace
If we truly search out remarkable what does that look like?
Is the Story that matters a small company created to put good products that ultimately help promote increased health and vitality the remarkable on?
or should it be about more?
should it ultimately be about results?
Is the real Story a paradigm shift if what the consumer expectation and experience “Should be”?
with this election closing in on its end its more obvious to me than ever that what we truly never get is “results that matter”
we get “SPIN”
from the laundry detergent company advertising a new spout ( which has nothing to do with results btw)
To any item category known to man…all position stories and there is more
yes more..see that small batch, niche chocolate companies story used to be remarkable and matter
those are fewer since the Ad men caught on to this trend – I call it the Craft Beer Phenomenon
See these little upstarts used to be bastions of purity at al costs
now many are started to sell , nothing wrong with that from a business strategy standpoint ( actually quite brilliant) but it takes effect from day one on how every aspect is approach weather the founders realize this or not..it matters A LOT!
hear me out- IF you are fixing room by room in your home with intentions of never moving and passing it down you’ll always go a bit deeper , spend a bit more won’t you?
Thats at least how I see it and you may not agree, which I totally respect
back to Nutraceuticals, yes there are many approaches, many pivots on dosing etc etc however one common theme
-creating consumers that adhere to a brand and a regular protocol (i.e. a very Pharma approach)
they all have a end target of creating a “USER” – YOU
Remember one of the best quotes ever and it actually was from Seinfeld
“Jerry, just remember. It’s not a lie… if you believe it…”
Relationship-the way in which two or more people or organizations regard and behave toward each other.
Virtuous-having or showing high moral standards.
Unethical-lacking moral principles; unwilling to adhere to proper rules of conduct.
Its about time we as professionals do serious examination and accountability towards the “relationships” we have
-Relationships with partners we do our business with– The companies , corporate or private , enormous or small, the partners we entrust with the keys to our careers, our growth, are they in a Virtuous relationship with us? Are we truly acting in a giving and Virtuous manner with doing all we can to be integral to them when provided with their “keys”? Or are we simply continuing a bad cycle in a “Unethical and Toxic” relationship? Are we the abused? or the abuser? or possibly, as most often a shared hand in bad and unethical practices, not in a malicious manner however still not a relationship thats worthy.
-Relationships with employers –Are we in a relationship with our employers? Is it a environment simply and honestly:
Provides clear goals?
Empower towards growth and learning through ambitious mistakes without fear?
Provide a #Worldview we can deeply embrace and believe in?
-Relationships with employees, the people we are supposed to #Lead and #Inspire and #Empower to be MORE, to achieve, to take chances and make mistakes. ARE WE?
-Relationships with our #TRIBE –Do we know who we best identify with? Have we taken the time and continually take more time to know who our Tribe is, to communicate with them, and develop that network both from a personal and professional perspective?
-Relationships we have with our #STORY- Do we know our own “soundtrack” , our deep down, jump out of our skin with excitement narrative? Our STORY is what makes us so special, every one of us. Do we take the time to be certain the puzzle pieces we currently are holding actually ‘FIT”?
Life moves FAST
we all are guilty of taking way too little time to examine what we do to make certain it quite simply Makes Good Sense.
They are all similar to a degree in that they are “virtuous” and moving us towards VIRTUE which to the ancient Stoics was the lifelong ideal
They are “unethical” and thus from one side or the other or both a BAD and festering situation moving us away from the ultimate life goal of attaining VIRTUE.
I could do a examination on all levels and spout advice here that I quite honestly am not qualified to give. I am proudly striving towards VIRTUE in my own life in both my personal relationships as well as my career/professional relationships. I seek Progress in incrimental strides of progress daily, fully expecting setbacks along the way.
This however blog post is NOT about all of these.
This was a build up for me of looking at the “ideal” and “Toxic” relationships a brand experiences in todays rapidly changing enviroment and a honest rational approach.
We are in a current market that I truly believe has shifted 180 degrees to favor any truthful brand that actively wishes to engage and embrace its TRIBE.
I believe Brands are still locked into a false #Mindset of fast growth, and allowing these potential partners to essentially become their voice and build their relationship with the Brands potential TRIBE.
Its a Shortcut
See, I believe in what I am Experiencing. I Truly DO
No retail chain, Retail Website, Distribution partner is going to be the “Secret Sauce” thats going to build your brand.
You have to CARE enough
You have to let them KNOW YOU
the real you, the WHY, i.e. your STORY
don’t worry it doesn’t have to be polished and perfect
Thats staged and fake if it is
They simply want you to SHOW UP to LEAD
but do you CARE ENOUGH?
I honestly believe the ZERO to HERO Mindset is so problematic within start ups
I truly have been part of and witnessed a rushed approach destroy what CARE and Time would of potentially molded into something REAL, NEEDED, and EMBRACED
Are you RUSHING
or Is your Brand in old and “Unethical” Toxic relationships? If the latter, say it, speak up!
Most times Brands would be best suited to stop the bad relationships and more robustly be present in the potentially good ones.
But as @thisissethsblog #SethGodin plainly states, Tell your #Story – a #TrueStory vs a #Manipulation aka ( a lie)
#TrueStory is told because it needs to be told.
Not for everyone
For someone, a specific, maybe YOU? Maybe ME? a story that that special someone embraces because it #Matters
a #TrueStory can still have a driving force of creating wealth, revenues however for integrity sake ( NOT as a selling feature), It must have some component of #generosity
It must have a internal worldview that expresses #Empathy- yes
#Empathy does NOT mean to change to stretch the #Story to be everything to everyone
because Thats NOT special
as ZIG Ziglar famously said “Be a meaningful specific and not a wandering generality”
call it whatever you wish, I am all about being a #Meaningfulspecific #Fringe #Purplecow
and then there is the other side, sometimes hard to decipher
sometimes these companies or individuals with HIDE and use a properly funded marketing #Manipulation to appeal to a specific #Tribe
sometimes it is dynamic
Often times not truly #Caring means you aren’t one of the #Tribe and remember the secret club saying “People like US do things like THIS” but they don’t know that ( or the secret handshake)
so they are eventually ( and rightfully ) Exposed…Shameful
see our #Tribes do not mind you being #Pro
we don’t mind you being in it for the money
as long as you are not manipulating us with a buffet of lies
thats where they get it all wrong
thats where the con is up!
For you with your head spinning right now wondering, What do I do when it comes to seeking a great opportunity, a great company to put your skills to the test, how do you not find yourself manipulated?
Best answer I can give is interview your potential new suitor
ask them “WHY”, WHY do you exist as a company? Why should someone care? What is your STORY?
and after asking these questions hopefully your answer will be clear