I seek to help the passionate, caring and invested people and companies find the people they seek to serve and realize that their power in this connection economy is NOT in quantity of connections but rather in the Quality found within generous connection and that is at best a deep emotional exchange.
I seek to help them see that it is a absolute privilege to earn the trust and attention of someone and with that , in every action, every single action we should never take this lighyly.
That when THEY, say in their actions “I trust you” , we must embrace that and say thank you , we wont let you down.
The goal is understanding this and helping others seeking to create a change to understand this also.
Change for the better
Embracing the tension that will come along with going against the status quo
Knowing that this might fail and thats ok
because the status quo is broken and many need someone to lead, so why not I?
So here is to Change
Here is to embracing tension and waltzing with that old friend the lizard.
after all, we know he will always be there so might as well teach him some steps!
Ruckus ON y’all!
Let me outline what I am learning in a short form post
Find that “Change you want to make” the #WHY behind what you do, you personal mission statement.
Dig in and understand and most important Accept your Strengths and Weaknesses- Be truly #SelfAware and embrace that. knowing once you accept the stuff you suck at its time then to push ALL IN on the Strengths- Focus on that!
Pick your Platform(s)- what medium- voice, Video, Pictures or written word? Its not about balance , ITS ABOUT DETERMINING WHAT IS BEST FOR YOU
NEXT, Whats NEXT?
Thats right ladies and gents….WORK
Its not about less, balance yada yada…now its about OUTWORKING EVERYONE…
always remember Tom Brady was drafted #199 overall
Chad Pennington was #18 overall…Brady outworked Everyone…still does! #BeBrady!
I often have issues with brands and the marketing efforts or lack of they project.
Truth is that no marketing firm is going to do whats needed, necessary to be the BEST
Its about #Giving and #Mattering to those you would call your #Tribe
That means IF you have the audacity to claim the title of #Thoughtleader or #leader you owe us #MORE so #CARE and #MEANIT
That is what #AskGaryvee opened my eyes to in #Crushit
once you know the target, the focus, then go ALL IN GIVING, COMMUNICATING, ENGAGING…do NOT wait to respond to comments- Thats Lazy ass shit
NO- its WORK, Thats HUSTLE- Search for groups, conversations, forums, and JUMP IN!
Be Generous and do not try and sell shit….nobody likes that!
instead #Contribute because YES, You #Care
Show #empathy too…be real
Funny thing is it is always about WORK…you simply get to have the privilege to do something you love and are uncontrollably passionate about if you chose to….but you must work…
So #Doit we definitely need more from the ones who care!
But as @thisissethsblog #SethGodin plainly states, Tell your #Story – a #TrueStory vs a #Manipulation aka ( a lie)
#TrueStory is told because it needs to be told.
Not for everyone
For someone, a specific, maybe YOU? Maybe ME? a story that that special someone embraces because it #Matters
a #TrueStory can still have a driving force of creating wealth, revenues however for integrity sake ( NOT as a selling feature), It must have some component of #generosity
It must have a internal worldview that expresses #Empathy- yes
#Empathy does NOT mean to change to stretch the #Story to be everything to everyone
because Thats NOT special
as ZIG Ziglar famously said “Be a meaningful specific and not a wandering generality”
call it whatever you wish, I am all about being a #Meaningfulspecific #Fringe #Purplecow
and then there is the other side, sometimes hard to decipher
sometimes these companies or individuals with HIDE and use a properly funded marketing #Manipulation to appeal to a specific #Tribe
sometimes it is dynamic
Often times not truly #Caring means you aren’t one of the #Tribe and remember the secret club saying “People like US do things like THIS” but they don’t know that ( or the secret handshake)
so they are eventually ( and rightfully ) Exposed…Shameful
see our #Tribes do not mind you being #Pro
we don’t mind you being in it for the money
as long as you are not manipulating us with a buffet of lies
thats where they get it all wrong
thats where the con is up!
For you with your head spinning right now wondering, What do I do when it comes to seeking a great opportunity, a great company to put your skills to the test, how do you not find yourself manipulated?
Best answer I can give is interview your potential new suitor
ask them “WHY”, WHY do you exist as a company? Why should someone care? What is your STORY?
and after asking these questions hopefully your answer will be clear