Some statements are certain Certain statements or Facts
-Your brand isn't a list of features and benefits -Your brand isn't guaranteed placement -Your brand isn't guaranteed our trust or loyalty -You are not welcomed to spam me -If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss -Marketing is about taking frequent calculated shots -Marketing is ideally a one on one , eye to eye relationship- scaled -Only scale to where you are still in the conversation actively -Show empathy because it matters to you Not because it's the word of the hour. -Generosity matters most when it's done in privacy -Caring always matters -If you don't take time to daydream you are limiting yourself considerably -Always ask What if? Why not? How can we? -Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?
“Every sale has five basic obstacles, no need, no money, no hurry, no desire, no trust”
As “practitioners” these obstacles should always be pillars we remind ourself of daily.
The problem with sales professionals is that the majority are Not sales and Not professionals
Order takers when the brand does its work to drive demand thats all.
but isn’t the real “Practitioner” component about much more?
I am not referring to product knowledge- although understanding your value proposition is very important
I want to extend that the real value proposition is not the tangible product but rather the “Sales Practitioner”
more to come but again I will say
Question to ask yourself today- Am I visiting my accounts with a plan of Action? Am I delivering something of potential value? Am I leaving my home with the greatest preparation to bring value to my stores and my brand?
no right or wrong answer only our personal answer, so what is yours?
the age of sensory overload makes it easy to be overwhelmed with choices
understand and accept
now, now now
Is your Goal to be linked to a highly capitalized business plan? Thats fine , start the work, start the dialogue , educate yourself and #GO
If it is NOT, then this is for YOU
2.Is it a #Bootstrapper situation? With the equity leveraged being #SweatEquity ? Yes? Start Today, anyway possible, just start.
Realize the money is a Excuse and a Story we will begin to realize that being Bootstrapped many times is a distinct advantage especially early on.
So many times highly capitalized start ups have no true communication with the very people that they are attempting to become important to.A sledgehammer approach. Sure it may catch the Tribes glances at first, after all its the loudest in the room and very shiny! Inevitably they lose out because the devil is Always in the details and the little things matter.Sooner or later we will know!
The Bootstrapped on the other hand, they have genuine communication, genuinely care and hold a deep desire to matter to their Tribe. They may not be able to show up as loudly or as shimmeringly adorned but they care. They do great work and the do it everyday. They know the lingo and all the secret handshakes because the are in the club and when we realize that we embrace them and look past their flaws. Because after all, “People like US, we do things like THIS”, what else we do is help our own get to the finish line because they CARE. As a Small, Niche, Bootstrapper brand we can be very nimble and iterate on the fly.
The most difficult aspect is once a Goal is established and a plan has been set it is time to choose the vehicle…and Buckle IN.
In my humble opinion exhausting Choices are what torment a wide eyed Freelancer or Entrepreneur. Don’t be doomed to the fate such as befell Narcissus;
“Nemesis, the goddess of retribution and revenge, learned what had happened and decided to punish Narcissus for his behaviour. She led him to a pool; there, the man saw his reflection in the water and fell in love with it. Although he did not realise in the beginning that it was just a reflection, when he understood it, he fell in despair that his love could not materialise and committed suicide.”