Tag: #altmba

The Long game and feeling overwhelmed

Doing work that matters actually does matter

In fact, getting really specific about the change we seek to make is vital

With getting really specific comes the resolve and accompanying anxiety of choosing one path

It requires a trust in the process however trusting the process requires that there is a process

That we don’t just take on the dilution all approach that it will simply happen

It requires that we stay ever mindful

It requires a focus

It requires that we hold ourself and our team accountable to DO THE WORK

Understanding that the long game is won day by day, drip by drip

What is executable is all that matters

Focusing on the goal means not getting stressed and taking a shortcut

It means that it’s never about a all at once, storm the shores approach

Instead, it’s always about shifting culture

Day by day, drip by drip, engage, care, listen, repeat

Before we get excited it’s essential to script the first quarter so to speak of our 90 minutes

To start our 90 minutes in zone coverage before we see what the opposition brings to the pitch

The script- simple- executable- drip by drip

A framework

Becoming a unit of execution

Because after all it’s very rarely if ever a sprint

It’s a race and having the endurance matters when we hit those walls and hit them we will

So let’s start with Them

Let’s start why the Change we seek to make

Let’s look at the vehicles and nuances within them

Let’s show respect for those platforms

Let’s illustrate a worthiness of trust

Let’s not look rushed

Day by day

The long game

Now pick- what is the change You seek to make- go make a Ruckus 😊

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun

the Connection Paradox

par·a·dox
ˈperəˌdäks/Submit
noun
a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.


Please allow me to set the stage

We have Never in the history of mankind had available greater opprotunity

We have Never in the history of mankind had more opportunity to matter more

Yes we Hustle, Grind, Hack, we interrupt, over and over and oh yes over again

Sigh 🙁

“With great power, comes great responsibility.”​ – Voltaire

I understand that being true, being generous and being empathetic isn’t as appealing in a video on facebook as Hustle and grind but I will place my bets on the long arc and the end game and that truly seeking to show up every day contributing something of value “for others” will win out.

I am a eternal optimist so I have no choice

I guess it all starts with a decision we need to make that will dictate all steps, turns and decisions to arrive- Where do we want this to go?

Business- Do we want to be a major player in major market? Someplace in between? or are we totally happy with a fingerprint personal relationship with everyone we create our change for?

* and there is no wrong answer – only being untruthful to yourself

Personal- Do we want the possessions? Riches? or do we simply desire “enough”?  Enough to be free of spirit? There is no wrong answer just not being Truthful to yourself.

I do believe we waste on what matters little most of our lives. The great Stoics spoke at length on this very topic.

I realize more and more how much we shine spotlights on ourselves all for nothing but to torment ourselves.

The greatest advice I can provide my daughter as she grows is take action in life, do your best to get comfortable trying! Ask questions and listen- Listen and never seek to be the authority- embrace being the student.

In my career spanning almost 25 years I see so much choice it paralyzes

I see at the core what has always worked best

Genuine Caring

Genuine Emapthy

Genuine Generosity

simply a genuine desire to develop relationships with those we seek to serve

simply to create “Friends” and in creating a friend we create someone who would as Seth Godin says “would miss you if you were gone” – IF you didn’t show up tomorrow or the next day, No matter if on Facebook, Instagram, a weekly podcast or the local deli- would I miss you- would I look at my phone and be upset, would I grab the door and be sad it was closed- That is why we are doing this isn’t it after all?

To be for someone we cannot be for everyone

guess what- I get it- That is scary

scary because we might fail

scary because people will realize we don’t have all the answers- the map

but here is the thing- no one does!

All we can do is choose and show up

and when we fail (and we will)

we get to do it again

It is what we signed up for

so STOP seeking a magic bullet

and STOP worrying you will fail

Instead strive to Matter…..to someone …you have a choice …we always do

 

 

 

 

2018 Paradox

Lets start with the definition of paradox:

par·a·dox
ˈperəˌdäks/Submit
noun
a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.
“in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it”
synonyms: contradiction, contradiction in terms, self-contradiction, inconsistency, incongruity


In business and within brands there seems to be a chasm presently, maybe a space between the old Industrial and the new connection. Within this is the opportunity to become a Linchpin, a Anomaly.

  1. Leadership vs Management- No-one is inspired to be managed, boxed in, watched and told what to do. For years the industrial economy taught us that their was safety and security in being managed- but that really never was. it made us a COG, a number, a easily replaced one at that. sure when I speak with a retail chain manager a a big supplement retailer who has dismal sales and ask what can his store do, contribute and stand out to his community he assures me that any attempt to stand out is and has been squashed by ‘corporate” – yes this is industrial machine at its managerial best! The worst and a reminder of exactly why mattering more, taking risks really isn’t that risky at all!

Leadership- Thats where we all win! We strive to make a impact. We encourage people to be special snowflakes because we all are. We take a team of workers and empower them each as individual snowflakes. We strive to develop a culture within our walls. It in my humble opinion is where I see so many good intentioned get it so wrong.

Invest in making your greatest assets happy – your TEAM, then create a environment where each one contributes something that empowers them, builds their personal brand and thus making a super culture where the company benefits and ultimately creates a Tribes of totally loyal fans

This is why dysfunctional unfunded startups beat highly funded corporations- In the early stages the dysfunctional startups have one huge advantage – connection/ realness and care

So create your own content

encourage constant iteration

encourage FUN

LEAD

Help US Help YOU

As I listened and observed I could not help but to realize that the best analogy I can use to illustrate with Amazing Relevence , the dynamic of Today’s #Linchpin #Marketer and #Brands a dialogue straight from one of my favorite movies ever , Jerry Maguire
From the scene I have embedded in this post I will each day list a new qoutation from a line of dialogue and a comment on why it relates to the work we must do as #linchpin #Marketers #remarkable #Purplecow
I hope you all enjoy this but more importantly I hope it creates the questions in your mind as to how we can truly #beRemarkable

“We want More from them, so let’s Give them More”

We want MORE, we should and we need to,
It all starts with a Empathetic posture
It all starts with Generosity
It “should” all start with the desire to solve a problem, to provide a solution “They” will embrace
But we also have to get really really specific about WHO it’s for
Who we wish to create this change to serve
Connection / Technology allows us a amazing situation where we can and should get really #granular with this because it’s what is our Brands DNA
ONCE WE START
GO GO GO
THEN SHHHH LISTEN TO THEM
SHUT UP AND LISTEN
BRANDS ! – Remember the statement above
SHUT UP AND LISTEN. IT IS FOR THEM. ITERATE ,ITERATE

Jerry Macguire

Whatever it takes

Today
I call on inspiration from recently deceased Icon Rich Piana
5% is a attitude
5% is a way of life
5% is Not Ubiquitous
5% is really important to it’s INTENDED
5% HAS THE GUTS TO EXCLUDE THE MANY

LET ME SAY

ANYTHING YOU SET YOUR SIGHTS ON
ANYTHING THAT IS WORTHY OF YOUR EFFORT
IS WORTH ALL OF YOUR EFFORT AND THEN MORE

GUESS WHAT???

THAT MEANS NO SAFETY NET
THAT MEANS RISK
THAT MEANS THIS MIGHT NOT WORK
THAT MEANS THEY MAY LAUGH AT YOU
THAT MEANS YOU NEED TO BE REALLY SPECIFIC

IN THE END WHO WANTS TO BE NORMAL?

I NEVER HAVE
I HOPE I NEVER WILL

GOD BLESS YOU RICH P.
FORZA 5%
Not the brand

THE MINDSET

Enroll together

en·roll·ment inˈrōlmənt,enˈrōlmənt/

noun the action of enrolling or being enrolled.”

What is it that you really wish to stand for? To be defined by? What drives you?

Now within those answers WHO? ( time to get really specific , really granular)

When you get this far it should Inspire you- does it?

There isn’t a wrong answer except the answers you’ve been giving

Possibly to fit in?

Possibly to shift focus from our self?

Possibly because we’ve been brought to believe fitting in is Safe?

It isn’t

Honestly never was

Average PRODUCTS

For

Average PEOPLE

i.e. MASS isn’t so warm and fuzzy anymore

So let’s all circle back together and complete this in the comments

I will join you

Lets percolate on it

And always remember that it’s about the SMALLEST AUDIENCE – START THERE

if it’s media

Then you maybe do not have a sound and video studio

Hmmm

So FaceTime someone on your topic

Or

Zoom room 2 people

Or Skype

See where I’m going,?

Let’s start daily ACTION

Let’s jump in!

Boom let’s go go go

I cannot wait to reply to the awesomeness I’m certain I will be in awe of.

Certain Ramblings

Some statements are certain
Certain statements or Facts

-Your brand isn't a list of features and benefits
-Your brand isn't guaranteed placement
-Your brand isn't guaranteed our trust or loyalty
-You are not welcomed to spam me
-If I do not trust you I don't care what you cost monetarily because the true cost is what will I tell my friends ( Tribe) and what will I tell my boss
-Marketing is about taking frequent calculated shots
-Marketing is ideally a one on one , eye to eye relationship- scaled
-Only scale to where you are still in the conversation actively
-Show empathy because it matters to you Not because it's the word of the hour.
-Generosity matters most when it's done in privacy
-Caring always matters
-If you don't take time to daydream you are limiting yourself considerably
-Always ask What if? Why not? How can we?
-Habit destroys many , be the car that swings a UTurn, turns off that side road, after all it's the journey isn't it?

Ok good luck everyone

Just some ramblings I thought I'd share

SHIP Ugly but SHIP

Starting anything is ultimately where the resistance makes it stand and backs us off:

self doubt

Fear of looking less

Fear of criticism

Today, Everyday – its not about the stacks of notes, thoughts, post-its

Its all about what is SHIPPED, Started, Created

None of us have all the answers and there is not secret process only the most gifted have access to

I do believe it is a responsibility of high order to start as much generous work as possible

FEAR is real

I won’t lie, I internalize much too much

I over analyze way too much

but a perfect analysis may never be complete, that means no starting , that means no generosity and  that means I would have failed

So I will SHIP

The promising thing in the modern era is that we have all the intelligence we ever desire a swipe away at all times.

Go make a Ruckus TODAY

 

Calling the PRO

“You can get everything you want in life you want, if you help enough people get what they want”

Zig Ziglar


This post is a reminder to self of the steps and order to truly turning PRO

zig 6

  1. Self Awareness- Understanding – and not just saying the words but truly understanding ones strengths and weaknesses…then pushing all in on the strengths
  2. is it Hell Yeah? If not its NO- Seek Opportunities not jobs…
  3. Develop a Growth Mindset- once self aware believing that personal growth, skills, intelligence is a open ended situation if we put in the work
  4. take on a approach of Simplicity in everything from career, physical training, diet, family…because its really only a plan until
  5. Execute- its when the “rubber hits the road” no fantasy league ..
  6. say YES….to everything, every task no matter how daunting and surround yourself with Doers
  7. be a Practitioner , go deeper because you are in your craft for the long game not a quick score

Ultimately be #MORE…realize it is YOU that is responsible for YOU…

Think Positive, Prepare with enthusiasm and visualize the success you will achieve

Have a Great week Everyone!