Tag: @AltMBA @thisissethsblog @garyvee @Mpigliucci @RyanHoliday @Tferriss @Sivers @olijanderson @Tonyrobbins @Danspena @SPressfield @Peterdiamandis @Toms @Blakemycoskie

The Long game and feeling overwhelmed

Doing work that matters actually does matter

In fact, getting really specific about the change we seek to make is vital

With getting really specific comes the resolve and accompanying anxiety of choosing one path

It requires a trust in the process however trusting the process requires that there is a process

That we don’t just take on the dilution all approach that it will simply happen

It requires that we stay ever mindful

It requires a focus

It requires that we hold ourself and our team accountable to DO THE WORK

Understanding that the long game is won day by day, drip by drip

What is executable is all that matters

Focusing on the goal means not getting stressed and taking a shortcut

It means that it’s never about a all at once, storm the shores approach

Instead, it’s always about shifting culture

Day by day, drip by drip, engage, care, listen, repeat

Before we get excited it’s essential to script the first quarter so to speak of our 90 minutes

To start our 90 minutes in zone coverage before we see what the opposition brings to the pitch

The script- simple- executable- drip by drip

A framework

Becoming a unit of execution

Because after all it’s very rarely if ever a sprint

It’s a race and having the endurance matters when we hit those walls and hit them we will

So let’s start with Them

Let’s start why the Change we seek to make

Let’s look at the vehicles and nuances within them

Let’s show respect for those platforms

Let’s illustrate a worthiness of trust

Let’s not look rushed

Day by day

The long game

Now pick- what is the change You seek to make- go make a Ruckus ūüėä

Where to start?

The ultimate paralyzing question

But very necessary

What do you care about?

What do you want to create community around?

Is it being done?

Is it being done generously and with intent?

It all starts with a question seemingly easy but not really if we look within

“What is the change we seek to make?” And for WHO?

In my life, and in my career I have been part of cash poor startups that soared and part of highly capitalized brands that cannot get out of their own way.

I have seen amazing innovation stifled by egos

I have seen growth mindset in action

What is common amongst winners

1. Ability to see a goal

2. Starting ( as Steve Jobs famously stated ” Real Artists ship”)

3. Knowing exactly who it is for( because you can never have them all)

4. Knowing what the change they seek to create is

5. Thick skin for Haters because everyone has this to overcome to do the bad work that eventually leads to the good and sometimes, Great work

It is always about taking and putting on your plate only what you can finish.

It also comes down to maximizing connections

As I start out to do the work of creating the T2 experiment the change I seek to create is to create consciously connected people seeking something more

Within that is the passionate mission to enlighten a healthy ketogenic lifestyle and truly alter & optimize each one of us

This I promise will be fun



1a : the act or fact of intending : purpose; especially : the design or purpose to commit a wrongful or criminal act 

  • admitted wounding him with¬†intent
 the state of mind with which an act is done : volition
 a usually clearly formulated or planned intention : aim 


 the power of choosing or determining : will
 an act of making a choice or decision; also : a choice or decision made

In 2018 Live with a sense of urgency.

In 2018 Embrace ability to identify bullshit
In 2018 I am jumping through my skin
In 2018 there has never been a better time to deliver value……with INTENT
because its FOR them we seek to serve
and with Volition because its deliberate and planned
Probably the greatest skill I need to develop is discarding the unimportant¬† , It is not¬† about width…Its always about DEPTH.
Its not about hours logged, it is about Impact and Value created
and with that its also about being very real with myself
Let me clarify ..I do believe we miss so much opportunity when we look past the set of eyeballs across from us at any given moment.
I believe we lose when we attempt to hack, shortcut, game the system because the system is really a person
I believe that saying the right thing is much different than actually doing the right thing.
I want to take this yoke on
My alumni group in @AltMBA has a #30daychallenge group with some awesome friends in it.
what I am looking at this evening is
348 Days
8357 Hours
501437 Minutes
30086230 seconds
I am not doing this for approval
I am not doing this for show
I am doing this to win. I believe as @Garyvee says you either have pessimistic, “Loser” DNA or Optimistic ,”Winner” DNA…..Here goes..
I believe people are for the majority good
I believe so many are holding themselves back through inner narratives
I believe we all need to kick our own asses and be real with ourselves
I believe ANYONE can do awesome things that make a difference
I believe TRULY that social media and internet posses BOTH the ultimate tool to climb out of your rut and also on the other side the ultimate means to waste idly ones life.
I believe I have something I NEED to give
I believe we all have Fears
I believe the key is never accepting limitations
I believe this will be my year
I believe

When their is no wrong answer

Society tells me what success “looks like”

Society tells me how a successful entrepreneur dresses

Society tells me how a successful entrepreneur lives

what he drives

what occupies his free time and pursuits

The internal narrative that is our true DNA is in a lifelong struggle

the battle between what our self wants and what it believes we need

many many times these do not sync

For me , a wide eyed dreamer this has become very obvious

Obvious in setting goals, in what my laser focus is locked in on

for me it is not about material items, possessions

for me it is about Freedom, Experiences, Passion

the problem is that does not always fit the hole of what is reality

So what to do? Soldier on? Hustle? well to Hustle for something that does not contain the potential to dyanmicaly bring me closer to DREAMS is futile isn’t it?

Wow , this is exploding in my mind! Its NOT about jockeying another owners horse to victory


How many owners can I watch  ruin a tremendous  opportunity?

A business is the creators own Oasis, a Utopia, where all the rules are based upon what I Matters most to the creator. Period.

The business can be spectacularly Small yet incredibly large

I am different I guess however I love the nimbleness of the small, being able to make decisions without a week of worthless meetings, calls arguments

I love personal connection, with all partners on the journey, such a deep connection that leaves a virtual “fingerprint” on everything I do

Just because the connectivity of 2017 can allow us to reach the entire world does not mean we need to matter to the entire world.

not only that it is impossible to appeal to everyone and still be absolutely important as air to “someone”

I believe deeply in what artist Kevin Kelly explained in his blog post that started my stepping out of the Matrix

1,000 True fans

I also cling dearly to Derek Sivers manifesto blog post regarding “Opportunity”

Hell Yeah or NO

I am proud to be part of a community through Seth Godins #AltMBA that truly empowers leaning forward always or as we term it to #SHIP to push past #lizardbrain #theResistance

Nothing Wrong with having standards

so where does that leave me at 45 years young and more motivated than ever?


What is Utopia?

Utopia for me is doing work that matters

All things equal my Goals are to afford the ability for my Wife to be able to not work

for us to be able to complete the dreams we have for our happy home,

for my wife to pursue her passions

for me?

to call the shots on my brand that is in everything we do dedicated to someone,

to own a property in the city that houses my personal passion

Cafe Firenze, a place where walking through the threshold transport one to my citta i adore, true #GustoItaliano

my office , a cherry wood booth in the back corner, dimly lit, beautiful yet simplistic.

Utopia is having a business that performs without me.

I am unessential to daily operations

Utopia is traveling with my family back to Italia twice per year

Utopia is clarity to be #selfaware of who exactly I am

not to kid myself

not to be insecure in my shortcomings either

to embrace them,

and to also push all 100% in on my strengths, passionately, tenaciously, lovingly everyday

1>o  and to remember the fact that makes the elderly seem wise

that it is always our #Legacy that matters not the currency



The thing with Habits


-manner of conducting oneself : bearing
–¬†the prevailing disposition or character of a person’s thoughts and feelings : mental makeup
– a settled tendency or usual manner of behavior <her habit of taking a morning walk>
– a behavior pattern acquired by frequent repetition or physiologic exposure that shows itself in regularity or increased facility of performance
 -an acquired mode of behavior that has become nearly or completely involuntary <got up early from force of habit>
-addiction <a drug habit>

As we embark on a fresh new year #2017

Its less about adding Resolutions “To Do”

Maybe its more about simply creating the best Habits?

Our behavior is our habits

Success is build upon a foundation of good habits

Misery is built upon the foundation of bad habits

Good and Bad are relative terms however I would say

If you are not willing to #OwnIt then its not a Good one…

Comes full circle to #SelfAwareness

If you aren’t proud to say you did something

If you are nervous about others finding out

If you know its wrong

Then my friend its a Bad one

and #sloth and #laziness are Bad ones…

Terms that define you are the ones you #own even when others do not agree..thats ok…

Its about being #selfaware in #2017 and #owningyourshit

No one has all the answers…but damn the journey is the prize..

For me here is my Hashtags that define #T2


The people and associations that will help power me?

@AltMBA @thisissethsblog @garyvee @Mpigliucci @RyanHoliday @Tferriss @Sivers @olijanderson @Tonyrobbins @Danspena @SPressfield @Peterdiamandis @Toms @Blakemycoskie