You have it all set

Everything optimized


Then it all goes Sideways

and it always does


all that order gone

Are you set up for it?

To be truly #Antifragile is the goal

It takes work

Removing complexity and unnecessary optionality for the benefit of opportunity in the cradle of Chaos

That is the goal


That is the Quest



Extreme Ownership is not blindness

“There are no bad teams only bad leaders”

Jocko Willink ( Extreme Ownership)

I have embraced this to my core. It’s on me

However, their are absolute caveats

The “Grifter” , “sharpie” the soloist

The self serving with agenda

I have a internal perspective that there is always more good in this world that bad

More people that love than that hate

More people simply battle scarred that need leadership

But then is the grifter

The one that’s owed

The one that has the narrative of the victim with a agenda

As leaders I don’t feel extreme ownership is due to them

I feel maybe they get what they precisely deserve in life

losing the inclination for complexity

Lets get straight to the point. Lets be Execution driven.

What we must accept is there a several key necessary pieces even to the Simplicity Matrix,

Growth Mindset- the place everything is layered atop of. We need to be truly all in with acceptance and enrollment in the Quest for continual progress.

Self Awareness- Knowing WHO we are today, what we are and what we are not. It helps remove the pressures of having to be the Swiss army knife professional, it is accepting the Growth Mindset and fact that with it comes the empowering belief that we are never done.

Discipline- Which truly = Freedom. The amydyla, the Lizard, the resistance is a Con artist and will absolutely do anything in its power to derail our best work. At the core are habits. Habits we have to relentlessly choose the create or idle time will create them for us. There is a absoluteness to embracing the fact that time IS and we must get comfortable with the Un comfortable IF we want to become great at things that matter. The 4:30 roll call by Jocko Willink is Truth- Blunt Truth- Get out of bed – MOVE, START because that Lizard likes warm covers and sleeping in.

under Discipline is the Habits we choose- Pick them well and most importantly is align them with Goals- Short term and Long Term.

Stop worrying what opinions others will have of you

Stop worrying about what they will say


Realize much of our “normal” life does not want us to do this work

much of the normal is aligned with keeping us exactly where we are

We must realize this and Focus because we get to choose


In honor of the pursuit of Simplicity lets embrace Brutal honesty

Thats my goal for this week- because who are we helping when we kick the can down the line?

Lets set up a target- Knock it down and repeat

Lets have a great Monday!


Scared in the spotlight

The Wallenda Family

Let’s look at Wallenda enterprises

In any work we set to do there are two outcomes

1. Success ( obviously a broad spectrum of degrees)

2. Failure

So the Lizard brain 🧠, the Resistance, that prehistoric


Two almond shaped scaredy cats

Are we going to permit them to stop us?

When we look at the Wallenda’s could easily cash it in and sell nostalgia but last I checked they still Ship their work.

And if they can

What’s each of our excuse from taking a shot

Time to Work

Taking away safety nets

Stopping ourselves from auto response nodding and saying



I agree

That’s fine

Whatever you think is best

These are all forms of safety nets

The cost is Not the price

“Free is too expensive if something is not wanted”

Seth Godin

I see paralysis in many forms everyday, and for years

Most often from people with the best intentions

Most of the time it is a lesson of being hung up on


So when making a decision that impacts everything your client sets out to do

Is it best to appease them with a easily accepted PRICE


Is it always in our best interest as professionals and theirs as a brand to accept their will be more likely a lot of carnage at times in the form of Sunk Costs

Is it best to argue for the Premium Price expense which hurts at point of acceptance

But is where the Upside seems to truly be

Lots of questions

No clear answers as one size fits all

Only for sure thing is nobody has the cheat sheet,the map

It is in uncertainty that opportunities live

Let’s all live on the edge

Go make a Ruckus

Let the fun begin -Day 1

So I have stopped putting off the work of a extended water fast and have jumped in Sunday evening following a “carby” fusilli and homemade meatballs , fresh baguette and a awesome blueberry muffin ( the muffin was very delicious as Carmella will attest to 😊).

So Day 1- easy. Woke up 4:25 am

Water- #liverubin #FlexiQule @alchemlife

Train- 2 kettlebell swing “clusters” 10/15/25/50 with 65lb bell

Ring Chin ups ( which was best training purchase ever under $40 that saved my tendons)

1 side racked KB front squats 4x 5 with pauses

10 minutes planks and bridges and a 10 minute walk with Maximus

Post workout meal – lol , did I almost fool anyone? Yep H2O post

Allowing myself (2) black coffee a day

I’m planning some outdoor cardio later after work

The obvious benefits for immune system refresh are undeniable and definite

The empowerment of freedom from one big emotional vice is even as significant to me

Let’s get it!

Is anybody else in fasting mode?

Does anyone else have questions or some feedback?

Would love it


There is a funny thing about destinations

There is a funny thing about Maps

Turns out they may get a bad wrap

Turns out we need them

Turns out that they get looped into paralysis by analysis

Over Planning

Over Thrashing

and so the story goes

But what IF

What IF its never about overdoing but contrarily all about UNDER executing

and maybe its not that we as professionals ever intend on producing sub par work

Maybe we just take on Too Much!

Less IS MORE but only if the Less is executed with Intent

So I am pressing myself

I am holding myself to lead by example

It begins with Discipline, Focus, Intent, Execution

it simply cannot be quantity & quality

Its about Focused execution

so I am lobbying that its not about the latest organizational tool and not about cramming more tasks into the day

Its about the balance of Focused execution and Creativity thats inspired

and picking because we cannot ever expect to get em all