SHIP Ugly but SHIP

Starting anything is ultimately where the resistance makes it stand and backs us off:

self doubt

Fear of looking less

Fear of criticism

Today, Everyday – its not about the stacks of notes, thoughts, post-its

Its all about what is SHIPPED, Started, Created

None of us have all the answers and there is not secret process only the most gifted have access to

I do believe it is a responsibility of high order to start as much generous work as possible

FEAR is real

I won’t lie, I internalize much too much

I over analyze way too much

but a perfect analysis may never be complete, that means no starting , that means no generosity and  that means I would have failed

So I will SHIP

The promising thing in the modern era is that we have all the intelligence we ever desire a swipe away at all times.

Go make a Ruckus TODAY



April 13 2017


Today I type this cumulative document which I openly expect to evolve and personally welcome the thoughts, brainstorming sessions and experiences that will fuel ongoing iterations. In the meantime this is the vantage point from which I gather my perspective from today.


What is your Utopian dream?

For me it is identifying within the system areas of great opportunity.


It is always about the “Long Game” and making “connections”, Creating “Community”.


With that in mind everyday remember the


“When you make a company, you make a utopia. It’s where you design you’re perfect world”

Keep that in your mind always


Also “ Never forget EVERY decision you make is for your CUSTOMERS. Make every decision- even decisions about whether to expand the business, raise money,or promote someone- according to whats BEST FOR YOUR CUSTOMERS”


With these values in my and at the heart of ALL DECISIONS:


  1. Be Engaged and Happily so- Every call answered, Every email responded to, Every socal media comment happily acknowledged- In realtime and with CARE.If you cannot go deeper and WANT TO then fold up TODAY.
  2. Be Thankful- CARE, and this cannot be over emphasized enough. Owners- Call EVERY NEW ACCOUNT and say WELCOME and THANK YOU :-), Have customer CARE at heart more than sales- follow up and check in with accounts regularly- How can we do better? The greatest data one could ask for is from the people selling your products today.
  3. Be a Community builder- New retailers should be added to website locator, even mentioned on social media (In store pics are Great!) , Do not overlook what 2 minutes can do in creating dialogue and community through liking a stores social page , making a mention and caring. Consumers that purchase should be equal  in importance and also networked with on social.
  4. Be Strategically Valuable- Be a Meaningful Specific. Control the online universe through having the difficult conversations- Do not turn away from the potential harm online can create longterm if not managed properly.
  5. Be of high Value- IF a retailer is worth the effort to partner with – then partner with vigor. Have a plan, establish incentive calenders and explore any/all promotional opportunies. EVERY account with a plan is NEGLECTED.
  6. Be Present- People TRUST the people they buy from and TRUST is earned not bought. In that regard it is amazingly insane when remarkable brands with real stories fail to embrace this very fact and SHOW UP.

So where does this lead a company? How can this be implemented?


Ultimately concepts, ideas, plans are all useless- EXECUTION is the key. That will never change- NEVER!

So taking a simplistic approach works best…Here is my plan of EXECUTION


  1. Customer Care Team – ALL STAR- for a small company it is (1-2) people that fully grasp the company culture and WHY the brand matters
  • Answers ALL calls with delighting those on the line as JOB 1
  • Develops outbound relationships to new potential customers
  • Responds to all inquiries and makes certain to delight everyone they connect with
  • Understand the products and sales programs
  • Confirms all orders through a phone call
  1. Administrative ACE- (1) key individual

      -Detail driven , and very well versed in use of excel, word, powerpoint etc

      -Organized and integral as the HUB through which information flows

  1. Social Media CONNECTOR- many brands lazily outsource and always wind up thinking         “Social Media doesnt work for us” correction – It WORKS if you show up. Have someone on the Team who is in your culture become the social media linchpin.


I really and truly believe it always is about MORE, caring, attention, showing up, partnering, MORE MORE MORE

Since we only have 24 hours in a day its about QUALITY too.


Create something that Matters Today and do not over complicate.

Nurture and reap great rewards
If You build it ( and show up with a smile sayng WELCOME) they WILL SHOW UP!

Old dog, New Tricks..

Life doesn’t stop, until it stops at the end of the ride

We all have taken on more, we are busier than ever

I have note pad upon notepad of perfectly laid out programs and diets that have quite honestly reinforced the absolute truth that “Ideas are worthless”.

Execution is priceless! So begins my story.

I absolutely hate talking about myself however I must to convey appropriately the reason why you are reading this from me. ( and btw, thank you so much for taking the time out of your day to read this from me. I will do my absolute best to make this the most interactive and transparent shared journey, Im pumped! lets go!).

I do believe that anything that is being done right and with a generous passion does not need replication for replications sake. That is what I hate about even the phrase “Market share”.

Where to begin, where to begin, OK, I will give you the situation I have found myself captured in. It is a dilemma I see effecting many former athletes that want nothing more than to be Fit, Healthy, on their game as they break past 45 and beyond.

After going back to the stage from 2009-2012 I ended the bodybuilding competition phase of my life on a win. I have that experience and what to do now?

Well what are my Goals?

  1. Maintaining a lower bodyweight, lean, muscular however also very Fit.
  2. Freedom from anti social eating patterns ( one of my biggest pet peeves )
  3. Great energy and robust immunity
  4. Looking great in fitted fashion

What are the constraints?

  1. Knowledge
  2. Habits
  3. Thinking
  4. Responsibilities

Sounds crazy to you I bet? But here me out on this.

Knowledge in a lifetime of training a certain way for certain results, i.e. bodybuilding, is not only counter productive in attaining the physique and goals listed above but since it comes so easy its a fall back. Many returns to the gym have left me a month in and back to the old tricks – 20lbs heavier and eating every two hours. Yeah, the old dog needs new tricks for sure.

Habits are a funny thing, it is fact that we are the sum of the habits we have. The mistake is in the thinking that we have power over them to simply stop. Good luck with that one! Instead replace them gradually and execute, no hesitation – everyday- NO OFF DAYS

Thinking, hmmmm, did you ever see “The Thinker” statue? Think too much and you will never DO anything. This goes back to knowledge for me. I have spend more hours pondering this program by far than it will ever take to execute.

Responsibilities are what we all have that require our attention, focus, and presence daily. Professional and Personal. When the hesitation grabs us it becomes easy to blame responsibilities at home or at the job for the lack of Goal setting, execution and ultimately results. I will clearly state that there are very few excuses that hold weight. I have no excuses for not being my best other than I allow myself to get in my own way- what a procrastinating fool I am.

Not anymore.

So first I want to give a mention to a book that I feel has a amazing story behind it from a very real human as the writer. The book is “The 5 second Rule” by Mel Robbins and I cannot stress enough how much this simple practice can help us all. Please check her out and google her as well. ok, onward!

So, at this point I am looking at the start date for “Simplicity” as LIVE April 29

I have decided against going through the program prior and preparing posts, pictures and videos. Instead I will be going through the entire Simplicity program with everyone of you that jump in!

I will be hoping for us all to connect, share and engage- to really build community through the Month of May and hopefully beyond. I will be opening my personal social platforms and post daily, start live feeds to chat and build community too.

I will be posting a snapshot of the program and a easy to print guide will soon follow. In the meantime hit me up anytime at and put SIMPLICITY in the subject..

Talk to you all soon!

5,4,3,2,1 GO


The modern dilemma

Brokers- the majority taking a very divested approach never attached emotionally.  Always seeking something new. 

Brands- the majority throwing all at the placements , the score

Why not be in the minority?

Brokers- seek only opportunities not pay checks

Brands- dig deep, so deep with fewer so you ultimately mean more

This started as a three page post on being a PRO , a Practitioner however let’s start at square one

Money will follow 

Freedom will follow

Do whatever you do passionately and choked full of integrity for someone

That by Definition implies NOT FOR EVERYONE. 

Members only 

Secret handshake


For me , arriving is still what drives me

But it feels really good to look into my mirror twice a day knowing my intentions are true

Care more 


It’s implied or isn’t it?

How many times have we read Emotion into a email? A text? A social media post? 

To only discover later that was completely not the desired meaning or objective?

In ready “Getting More” as the first book in April challenge ( a book a day- and 1 selected random chapter) I am certain to really dig though this entire book later. 

As a vocal and assertive type A, I truly have felt the impact from assuming a implied meaning in personal as well as professional life. 

The greatest (2) traits that were always preached to me by my late uncle Fred Evors  ( sales PRO extroidinaire) was 

1. Ask Questions ,good questions and don’t avoid the hardest questions with the most tension first. 

2. Listen. This is the toughest. Quite  your brain and hear what the other party has to say. 

Empathy is vital

Because what you frame any situation as is often 180 degrees from what the other person is framing. 

No lines in the sand because as Seth Godin put it ” IF you were going to draw a line WHY would you pick sand to make your stand”

Here is to everyone Getting More

Calling the PRO

“You can get everything you want in life you want, if you help enough people get what they want”

Zig Ziglar

This post is a reminder to self of the steps and order to truly turning PRO

zig 6

  1. Self Awareness- Understanding – and not just saying the words but truly understanding ones strengths and weaknesses…then pushing all in on the strengths
  2. is it Hell Yeah? If not its NO- Seek Opportunities not jobs…
  3. Develop a Growth Mindset- once self aware believing that personal growth, skills, intelligence is a open ended situation if we put in the work
  4. take on a approach of Simplicity in everything from career, physical training, diet, family…because its really only a plan until
  5. Execute- its when the “rubber hits the road” no fantasy league ..
  6. say YES….to everything, every task no matter how daunting and surround yourself with Doers
  7. be a Practitioner , go deeper because you are in your craft for the long game not a quick score

Ultimately be #MORE…realize it is YOU that is responsible for YOU…

Think Positive, Prepare with enthusiasm and visualize the success you will achieve

Have a Great week Everyone!