Dear Friends & Colleagues,

I am going through “The Marketing Seminar” for the second time and as a extra exercise am posting the prompt answers to my blog here also.

Anyone who wishes to engage and discuss any particular posting I would really love that since its only through dialogue and learning to be gain new insights!

Anyhow, Thank you 🙂


This second time around or quite honestly the third has driven me deeper into the questions. The answers no longer being after a prompt. The answers being no longer about a particular brand, product or pitch. The product has become “me”. I sat and watched the video, read the text sitting today in a quite cafe in central Philadelphia. I really want this sprint through the marketing seminar to be special to me. We have until the new years ball drops essentially to go through the lessons and really and truly be honest with ourselves. I know that since I began this journey in the altMBA 6 ( August 2016) I have undertaken a journey. I type this today feeling that yet another layer has been peeled from the onion, as if I am finally digging into real answers.
What is the promise I offer? “Identity & connection”, this varies from customer to customer based on size and situation. What I refer to is that a big brand or established entity is faced with sometimes a entirely different path than a extremely connected and remarkable start up with zero know how to advance and scale. Both scenarios while very different on the surface ideally seek to achieve the same outcome. That is the promise I offer as a change catalyst. That is the promise, To help them tell their best story.
How specific is the promise that I am making? This is where things get dicey. It in some instances is difficult to quantify with # or $ the change being created. Often the opposite of what one would think is the initial measurable impact:
Often its more difficult with the bigger more complex and better funded since a big ship steers much more slowly than a Donzi speed boat for example. A small very connected remarkable brand can be strategically scaled, growing the culture much more quickly and thus exhibiting the rewards much faster in many instances than a large and very well funded or established brand which requires Patience and the strength to do whats right for the grand vision not a impulse quick fix.
What Promise am I willing to keep? The promise In am as a professional willing to keep is that I will not let them off the hook from doing what is right. From doing the hard part and earning the trust required. I as a professional must be always ready to protect them from their greatest adversary- themselves. I must promise to not play it safe for their sake as well as my own. This may even cause the early exit at times for me and I must be willing to accept this. This is something that demands as a professional that I develop a keen stoic passion for Amor FATI, and self-awareness.
Do I need a bigger promise? or Do I need a smaller promise? This is complicated, bigger is not better and for that matter too small and your are not making the impact as a brand. So, the question and the answer always comes down to connection.
What I promise. What I seek to deliver. What I strive to communicate is instilling a culture that seeks connection. A culture that understands that the amazing opportunity available comes at the cost.

sivers1

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its not about them , but it is

Who are you trying to change?
Who are you willing to leave out?

Be specific. Don’t describe what they look like. Describe what they believe.


the WHO is people seeking connection, brands seeking connection. How do I propose to create this change is through understanding.
Understanding and ultimately respecting the available vehicles available to connect communities.
The understanding that what connection provides is not the stage to speak to everyone but rather the ability to be very specific. Its in this specificity where the beautiful art of what we as change makers do exists.
The products are interchangeable
The missions and values might be polar ends of the line however all that matters is the care towards mattering more towards those our art is intended for.
I see it more and more everyday. The first time through I quickly made this about a product, a brand, a job
The only job actually is that my job is to steer the brands I serve towards doing things right. To help them see clearly.
Its always always always about getting specific
features, benefits, logos, fonts
do they really matter?

In the end one question from Seth remains to be answered
“Will they miss you if you were gone”

because its always about ” wink wink “People like US do things like THIS” my job is to help YOU fill in the US and THIS

Ciaostud

Its kinda complicated

The end goal for me as a professional

The end goal for me as a Change Catyist

The end goal for me to jump out of bed with excitement everyday

It’s Not specific to a deliverable, tangible product

Or is it

The WHO is complicated

The WHO is something I have sat and anguished over for two days

Re studying Seth Godins prompt

Re spinning it around in my skull

It is not a question that snapped to me

Yes ultimately in creating the change I seek to create the consumer, TRIBE, that’s who it all is for.

But that’s not my WHO

But that’s not my CHANGE

My Change occurs a step back

My Change occurs in cultures of creators

The WHO I seek to deliver value to

The WHO I seek to deliver change to is

The creators

The remarkable brands

To help create connection

To them tell their best story

One that matters

One that is Remarkablewp-image-776655181

Mathematics and what matters

“People are frugal in guarding their personal property; but as soon as it comes to squandering time they are more wasteful of the one thing in which it is right to be stingy.”

Seneca


I used to believe that procrastination was the culprit. I no longer feel that way. Speaking for myself, which is truly the only person I can speak with true certainty for, I believe it comes down to simple mathematics.

I believe it comes down to taking a personal inventory. Looking at my life from across the table. What would I see? What is my worldview and am I telling myself the proper narrative? As a marketer we strive to express truthful empathy towards those we seek to serve, therefore shouldn’t we regularly take that level of care with our self? For me the journey is about the development of a truly antifragile mindset.

For me personally, I am extremely grateful for the opportunities I have and the blessings in my life. I have a career doing something I absolutely love with and for amazing people and leading a team I am humbled to have the opportunity to lead. I have a loving family and a daughter who means the world to me. I have within my DNA the passion of a lifetime pursuing passions.

So, then why do I also struggle everyday? Why do I fight the demons too?

  • Fearful of Failure
  • Stressed for Time
  • Stressed over Finances
  • Rushed
  • Insecure
  • Unfulfilled

and these all come as a knot in my stomach everyday, like a old enemy.

The way I have dealt for years is putting my head down and just going forward, which isn’t a bad idea however what remains is not what gets me to that new inner narrative; the inner narrative where the list above “flips” to

  • Self-Aware
  •  Focused
  • Self Confident
  • Antifragile
  • Deliberate

Now, I truly believe the issue is not procrastination. I have truly embraced Nassim Nicholas Taleb’s Antifragile principles  regarding Things that gain from disorder, in this book the author states,

“Few understand that procrastination is our natural defense, letting things take care of themselves and exercise their anti fragility; it results from some ecological and naturalistic wisdom, and is not always bad–at a existential level, it is my body rebelling against its entrapment. It is my soul fighting the Procrustean bed of modernity”

Nassim Nicholas Taleb, Antifragile


Enter Simplicity, a topic I have danced around for several years. Often citing delivering more from less. I still strongly believe in the active pursuit to eliminate time wasters and negative people, and activities from my life in all areas. however,

Enter Hormesis; “Hormesis is an example of mild anti fragility, where the stressors a poisonous substance and the antifragile becomes better overall from a small dose of the stressor…Likewise fragility is defined as a concave sensitivity to stressors, leading to increase in volatility” Nassim Nicholas Taleb

For me the inventory today as I close in on my 46th Birthday next month my goals are totally within sight. That is the great news! If I am able to change the lenses, the inner narrative.

For this very reason I will assign myself a mission, a challenge, a journey.

On Monday I will begin this day with my framework posted right here. Somedays I will utilize videos on social media, somedays maybe perhaps audio ( after all I did purchase podcasting studio equipment I used once! example of Bad procrastination at work )

The program name won’t be Simplicity because while I will seek to reduce the unnecesary it will not be simple or to create lazy time.

No, the name I prefer at this moment is the cradle of where opportunity is located for those who dare seek its rewards

“CHAOS” mind & body, my journey

The gauntlet is set…Its part Physical…Its part emotional, its totally a Mindset journey and I am looking forward to it

 

Happy Saturday everyone…LIVE with INTENT 🙂

T2legacygv

 

 

Amazon, Retail and embracing #Antifragility

Taxi drivers hate UBER

but in many ways IF the taxi had concerned itself more with the riders experience and evolving Uber and now Lyft would not be enjoying such success

maybe the Taxi industry should try to be #Antifragile instead of resistant to conditions of change?

Now, even more intriguing is Amazon

Retail Store owner, buyers , representatives and brands hate Amazon

they hated .coms first

they hated Chains too

I have personally been misinterpreted by the angered, suffering  and fed up as I seemingly embrace the #AmazonEffect

I do not love Amazon

I DO love Change that is wanted and needed

I DO love the concept of #Antifragility

its worth all of us embracing Change

but maybe this is about more

In the Chaos lies immense opportunity

Yes, in retail space

where?

where it always has been- In delivering a amazing User Experience

In seeking to get really specific about “WHO IT IS FOR” , this thing you do

I believe once the dust settles the cream will rise,

In this those who see everything as a opportunity to be MORE will excel, rise and enjoy truthful, honest connection.

Brands have let down independent retail for decades

Retail have let down consumers by making it come down to price

psst, Its ONLY about price when everything is equal- Don’t be Equal- be more

be more to less

Brands – start being of value

Brands – Start being patient

Brands – it starts with you

 

The heart is still beating in the key Independent Natural Products retailer

The heart there is still beating but it needs our help

Partnerships over POs

Care MORE

People DO Mattershake

 

Is Personal Dev the ultimate SIDE HUSTLE?!

As I read the articles, blogs, social posts and best seller after best seller I cannot help but reflect on this very thought.

We all have heard a similar narrative from many of the most influential minds of our time and all times , That money is not a reliable motivator. We know money as Seth Godin says eloquently is a “Story” we tell ourselves.

Do not let me mislead you, I am like you all, I am working, studying, testing and hustling to get there!

But I think maybe perhaps we are allowing our journey to be a bit more “Busy” than it needs be on things that ultimately serve no long term purpose.

That is my knock against the #SideHustles, you know the stuff everyone is doing to grab extra money, sometimes a substantial amount. It is great that we are in a age where we can do extra hustling on EBay, Facebook marketplace, Craigslist etc etc and turn some dough. It can be a great supplement during tough times no doubt. It can be a income of its own totally.

So whats the issue? I believe it takes us away from doing work that matters. It takes us away from our most artistic work, our most passionate work, often work we do and would do for free….

the work we need

HUSTLE HARD…

For me

SIMPLIFY and CONTRIBUTE something that MATTERS …because I LOVE IT, That is LEGACY over CURRENCY

 

More to come on this! HRT

 

2017 countdown

Have I made the most of 2017?

There is time remaining to make a impact

86 Days

Streamline

Embrace the Tension

Sit with the resistance

#SHIP

A life can be set on a new trajectory in a instant

Why wouldn’t we all take some time to reflect

Maybe Backwards Engineer our Goals..

Simplify

Leave out what is not necessary

Go all in on what IS

Get really self aware of ourselves

Then practice getting really confident but also very receptive to learning

Any how

That’s my weekend goal

My personal 2017/2018 Goal

Backward engineering a simple plan

Creating MY POSITION on my own X-Y Axis

C’mon

86 Days

Let’s GO