Battles and The War

These days really lend themselves to game theory and finite vs infinite games. As we each day enter a new and uncharted world we would be very well served to practice several principles as leaders. I try to wake very early, think and meditate on the day ahead ( the days battle) while keeping vigilant […]

Letting go

Everyday this journey, this path gets more worn and when I step away and look from above I can see something I cannot within the chaos of each day- I am closer to my Goal to make a positive impact. I am closer to my goal of creating something special, something that ultimately advances not […]

Why it has all changed

I often reflect on my start in this career I feel so lucky to have literally stumbled upon as a young man. At 47 I was fortunate to begin in a very personal, face to face / relationship driven retail environment. Everything was different but everything was the same. The best “brands” understood who it […]

Ideas, opportunities and identity

I keep coming back to several key points that are undeniable in the full on connection economy A brands in order to truly be a brand must have a direct line of communication with a specific community. The internet fundamentally changed the dynamic of how a brand relates with its community and provides the means […]

When nobody cares

As a professional I am amazed at both the opportunities in today’s marketplace as much as I am the limitations. The limitless opportunities to connect and provide something real to a specific consumer has never been so real. The limitations in trying to please everyone has also never been so real either. Nobody cares unless […]

Trespassing

Everything goes full circle

First the newness of electronic mail created a enormous advantage to those willing to embrace the change while others still required face to face meetings.

The few email lists I was on were eagerly anticipated and digested and often passed along.

Then things changed.

Electronic mail no longer provides advantage of the early years. It is easier to Spam everyone with scripted letters and offers and play the old direct marketer playbook.

The result is a very low open rate

The result is marketers who care and respect others time and permission not even being seen.

The result is going back to the start but finding a manner to do so that embraces the best of Tech while it holds true to a genuineness.

Maybe that is face to face meetings but with FaceTime as the tech that allows respect for time?

So many in my meetings create unnecessary travel and costs at the expense of companies that would be served much better with directing those resources into supporting the very placements they meet to discuss. Not to mention all the harm from environmental standpoint flying cross country for a 1 hour meeting!

We seem overly agreeable with saving trees and not printing a email ( and making this part of our email signature) but have no issue with the enormous expense of unnecessary travel.