In the cradle of Chaos is where opportunities lie. The world has shifted. The Pandemic, Covid-19 has changed everything that is certain. I have reviewed some statistics by Mckinsey https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening# that states 10 years of online sales growth has occurred in 90 days of lockdown! So, the role at this critical point of the Wayfinder […]
There was a formula and it worked, until it didn’t Create average products + Create and run obnoxious advertising campaigns in Mass media (Print/TV) = drive brand awareness and sales and then began the shift…..Enter the Connection Economy What we have now is not Mass Media but rather Micro Media What we need now is […]
As we recover from the global pandemic I cannot help myself from wondering how many will attempt to revert back the the way it was before I stop myself from writing entries into this blog continuously because I do not seek approvals, ratings or friends. Ideally when I write it is not for affirmation. Ideally […]
These days really lend themselves to game theory and finite vs infinite games. As we each day enter a new and uncharted world we would be very well served to practice several principles as leaders. I try to wake very early, think and meditate on the day ahead ( the days battle) while keeping vigilant […]
Everyday this journey, this path gets more worn and when I step away and look from above I can see something I cannot within the chaos of each day- I am closer to my Goal to make a positive impact. I am closer to my goal of creating something special, something that ultimately advances not […]
One hour to go on a twelve hour flight into Dubai. A new destination in this life I feel so blessed with. The past week has been a test, a test in putting into practice the learning. Life is a infinite game. There may be many “goals” and they can be very impactful to the […]
It can be seen from different perspectives, the change that has occurred in the world and its effects on what we do and how we do it. It can be seen as dynamic, fluid and inspiring change Or as we are witnessing as proof – A “Inconvenient Truth” A Inconvenient Truth that is pushed against […]
I often reflect on my start in this career I feel so lucky to have literally stumbled upon as a young man. At 47 I was fortunate to begin in a very personal, face to face / relationship driven retail environment. Everything was different but everything was the same. The best “brands” understood who it […]
I keep coming back to several key points that are undeniable in the full on connection economy A brands in order to truly be a brand must have a direct line of communication with a specific community. The internet fundamentally changed the dynamic of how a brand relates with its community and provides the means […]
As a professional I am amazed at both the opportunities in today’s marketplace as much as I am the limitations. The limitless opportunities to connect and provide something real to a specific consumer has never been so real. The limitations in trying to please everyone has also never been so real either. Nobody cares unless […]
