The Wayfinder

In the cradle of Chaos is where opportunities lie. The world has shifted. The Pandemic, Covid-19 has changed everything that is certain. I have reviewed some statistics by Mckinsey https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/five-fifty-the-quickening# that states 10 years of online sales growth has occurred in 90 days of lockdown! So, the role at this critical point of the Wayfinder […]

Battles and The War

These days really lend themselves to game theory and finite vs infinite games. As we each day enter a new and uncharted world we would be very well served to practice several principles as leaders. I try to wake very early, think and meditate on the day ahead ( the days battle) while keeping vigilant […]

Letting go

Everyday this journey, this path gets more worn and when I step away and look from above I can see something I cannot within the chaos of each day- I am closer to my Goal to make a positive impact. I am closer to my goal of creating something special, something that ultimately advances not […]

Why it has all changed

I often reflect on my start in this career I feel so lucky to have literally stumbled upon as a young man. At 47 I was fortunate to begin in a very personal, face to face / relationship driven retail environment. Everything was different but everything was the same. The best “brands” understood who it […]

Ideas, opportunities and identity

I keep coming back to several key points that are undeniable in the full on connection economy A brands in order to truly be a brand must have a direct line of communication with a specific community. The internet fundamentally changed the dynamic of how a brand relates with its community and provides the means […]

When nobody cares

As a professional I am amazed at both the opportunities in today’s marketplace as much as I am the limitations. The limitless opportunities to connect and provide something real to a specific consumer has never been so real. The limitations in trying to please everyone has also never been so real either. Nobody cares unless […]