Is Personal Dev the ultimate SIDE HUSTLE?!

As I read the articles, blogs, social posts and best seller after best seller I cannot help but reflect on this very thought.

We all have heard a similar narrative from many of the most influential minds of our time and all times , That money is not a reliable motivator. We know money as Seth Godin says eloquently is a “Story” we tell ourselves.

Do not let me mislead you, I am like you all, I am working, studying, testing and hustling to get there!

But I think maybe perhaps we are allowing our journey to be a bit more “Busy” than it needs be on things that ultimately serve no long term purpose.

That is my knock against the #SideHustles, you know the stuff everyone is doing to grab extra money, sometimes a substantial amount. It is great that we are in a age where we can do extra hustling on EBay, Facebook marketplace, Craigslist etc etc and turn some dough. It can be a great supplement during tough times no doubt. It can be a income of its own totally.

So whats the issue? I believe it takes us away from doing work that matters. It takes us away from our most artistic work, our most passionate work, often work we do and would do for free….

the work we need


For me

SIMPLIFY and CONTRIBUTE something that MATTERS …because I LOVE IT, That is LEGACY over CURRENCY


More to come on this! HRT



2017 countdown

Have I made the most of 2017?

There is time remaining to make a impact

86 Days


Embrace the Tension

Sit with the resistance


A life can be set on a new trajectory in a instant

Why wouldn’t we all take some time to reflect

Maybe Backwards Engineer our Goals..


Leave out what is not necessary

Go all in on what IS

Get really self aware of ourselves

Then practice getting really confident but also very receptive to learning

Any how

That’s my weekend goal

My personal 2017/2018 Goal

Backward engineering a simple plan

Creating MY POSITION on my own X-Y Axis


86 Days

Let’s GO

The Empathy IS Essential

There is always a opportunity to put ourselves in “Their ” seat

Answering what They are seeking to answer really changes as the seat moves

“Great marketers have empathy- empathy for what’s going through the other persons head” Seth Godin

From this lesson of the Marketing Seminar,

Seth asks us each to identify someone, ideally someone we eagerly wish to deliver change to/ for.

For me as a Marketer the greatest impact I seek to deliver is towards my Brand in achieving success reaching our community, our TRIBE, getting very specific, very granular and really dedicating our everything towards creating a experience for Them and ultimately in succeeding to create our position.

What does this person believe that you don’t believe?

That success must follow the accepted Steps, placements and timelines. It is a situation of “What everyone else is doing”

But everyone else might be trying to stay in their lanes and play it safe.

It might be easier for someone in my role to give in. To give them what they “Think they want”

But that’s not what I do

I seek the risk

I seek the edges

For Them

For those they seek to reach and serve

What do they see that you don’t see?

The Epiphany was in the realization that safe =RISK AND FEAR


What do they want that you don’t want?

Sometimes they still have some nostalgia towards the way it was. The opening distribution, pricey placements

After all it soothes many to punch those stops on the ticket. But can we reach them 1to1?

We can


What do they care about that you don’t care about?

The Risk

The uncertainty

The voices from peers causing them to second guess

They want to make the change

They want to deliver something special

They are just scared and we need empathy to understand all they have at stake

And then be patient

It’s LONG ARC not a short cut

#MakeaRuckus @FlexiQule @ALCHEMLIFE USA

What is being offered

The 4- Hour Workweek

By @TimFerriss

One of my very worn, highlighted books

A true visionary guide

I go back to it often

I find by many the name does it a enormous injustice

It is really a generous text that shortcuts and hacks – Yes

But not for the sake of less

It is for the sake of a bigger vision

More of what can only be attained by freeing Time




Thank You Tim

Your art continues to deliver immense value to us all.

You are in my opinion the best because you somehow always make it about THEM

and US

Promising connection

“At the heart of marketing, every time, is the promise. Seth Godin What is the promise you are making to those you are seeking to create change to and for? The promise I am making is CONNECTION The promise I am making is knowing precisely who they are delivering their art for The promise I am making is awakening towards how we communicate, care, engage THEM The promise I am making is taking a active role in the relationship we are seeking The second questioned that is layered on after is ” is this promise one you are comfortable keeping?” The answer- YES because I know the path to relationship and THEM is more direct than ever if I embrace the tools available to us all NO because old habits and short cuts die hard. When the resistance is at its most powerful it will be easy to Add a massive placement Add a distributor And that is precisely when we must embrace the pain anguish and tension That’s when it matters most

But WHO do I ultimately seek to Change

The end goal for me as a professional

The end goal for me as a Change Catyist

The end goal for me to jump out of bed with excitement everyday

It’s Not specific to a deliverable, tangible product

Or is it

The WHO is complicated

The WHO is something I have sat and anguished over for two days

Re studying Seth Godins prompt

Re spinning it around in my skull

It is not a question that snapped to me

Yes ultimately in creating the change I seek to create the consumer, TRIBE, that’s who it all is for.

But that’s not my WHO

But that’s not my CHANGE

My Change occurs a step back

My Change occurs in cultures of creators

The WHO I seek to deliver value to

The WHO I seek to deliver change to is

The creators

The remarkable brands

To help create connection

To them tell their best story

One that matters

One that is Remarkable

Change starts with “ME”??

For me it comes down to addressing (3) questions here in this prompt.
1. WHO do we seek to change?
2. HOW do we seek to change them?
And then the prompt question “What is the CHANGE you are seeking to make?
Fundamentally the WHO starts with ME. Do not get me wrong, brands ultimately are WHO I seek to serve in helping them tell their best story.
I must deploy Faith, honesty, empathy and generosity in believing what I have come to believe in. That all the remarkable Linchpin opportunities are found enscansed in RISK. RISK since it comes with the duty to lead and blaze the trail.
For me it’s a wake up call.
STOP the insanity of status quo
STOP waiting for someone to take away the RISK
TAKE the Authority
Don’t wait for it to be given
It means

Doing what we do with focus and intent, it means doing it on purpose, with putpose”




Drip by DRIP

It’s Always about THEM

Our goals as marketers is to create change that answers YES emphatically to the question

“would they miss you if you were gone”