The Wayfinder

In the cradle of Chaos is where opportunities lie. The world has shifted. The Pandemic, Covid-19 has changed everything that is certain. I have reviewed some statistics by Mckinsey that states 10 years of online sales growth has occurred in 90 days of lockdown! So, the role at this critical point of the Wayfinder […]

Battles and The War

These days really lend themselves to game theory and finite vs infinite games. As we each day enter a new and uncharted world we would be very well served to practice several principles as leaders. I try to wake very early, think and meditate on the day ahead ( the days battle) while keeping vigilant […]

Letting go

Everyday this journey, this path gets more worn and when I step away and look from above I can see something I cannot within the chaos of each day- I am closer to my Goal to make a positive impact. I am closer to my goal of creating something special, something that ultimately advances not […]

Why it has all changed

I often reflect on my start in this career I feel so lucky to have literally stumbled upon as a young man. At 47 I was fortunate to begin in a very personal, face to face / relationship driven retail environment. Everything was different but everything was the same. The best “brands” understood who it […]

Ideas, opportunities and identity

I keep coming back to several key points that are undeniable in the full on connection economy A brands in order to truly be a brand must have a direct line of communication with a specific community. The internet fundamentally changed the dynamic of how a brand relates with its community and provides the means […]