There was a formula and it worked, until it didn’t
Create average products + Create and run obnoxious advertising campaigns in Mass media (Print/TV) = drive brand awareness and sales
and then began the shift…..Enter the Connection Economy
What we have now is not Mass Media but rather Micro Media
What we need now is not Madison avenue “ad men and women”
What was once marketing shifted in the Mass era to “advertsing” and it has shifted back
Marketing is Not a hack, hustle or cheat to game the system
Marketing IS not dictating but rather listening
Marketing is connecting the others and leading a Tribe
As we endure the Covid-19 Pandemic and all associated pain points with the lockdown what we see more than ever is the shift
I would stress brands knowing clearly what their purpose is and to whom
To focus on efficiency of operations
To focus on supply chain integrity
To engage their core community with valuable content geared towards providing solutions
everyday
repeat
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