It can be seen from different perspectives, the change that has occurred in the world and its effects on what we do and how we do it.
It can be seen as dynamic, fluid and inspiring change
Or as we are witnessing as proof – A “Inconvenient Truth”
A Inconvenient Truth that is pushed against and resisted as incorrect or even wrong
Nonetheless it endures
What am I writing about?
The paradigm shift in the manner in which we build brands , how we build relationships with consumers and how we embrace the connection economy which is and has changed it all.
It doesn’t take a MBA , it’s quite simple
The way that worked for so long is dying every day
Mass marketing, Mass distribution, Mass engagement
Seeking the Masses is a lost opportunity taken by a fool who won’t accept the Truth
Someone who is afraid of what this means
All of us are that someone in some aspects
I still hold a nostalgic view on the way it was
But embracing where we are and where we can go is scary but exciting
MICRO MARKETING- for specifically someone
MICRO Distribution because we can reach the “others”
All I can say to all those peers who haven’t embraced the change and the ability to be very specific is that it’s time to accept this Inconvenient Truth that bruises your ego and self confidence- maybe
In pursuit of work that matters and joining the others
Do we really believe these old ways are going to recapture their glory? And why should they ?!
Isn’t the entire purpose to solve a problem for someone ? If connection takes away barriers between you and your community then WHY do you seek to keep them???
If you care to succeed you have to as a brand show up every single day with a generous posture
Gain Permission and sure as hell don’t violate it!
Let the dinosaurs die
Old sales execs