Everything goes full circle
First the newness of electronic mail created a enormous advantage to those willing to embrace the change while others still required face to face meetings.
The few email lists I was on were eagerly anticipated and digested and often passed along.
Then things changed.
Electronic mail no longer provides advantage of the early years. It is easier to Spam everyone with scripted letters and offers and play the old direct marketer playbook.
The result is a very low open rate
The result is marketers who care and respect others time and permission not even being seen.
The result is going back to the start but finding a manner to do so that embraces the best of Tech while it holds true to a genuineness.
Maybe that is face to face meetings but with FaceTime as the tech that allows respect for time?
So many in my meetings create unnecessary travel and costs at the expense of companies that would be served much better with directing those resources into supporting the very placements they meet to discuss. Not to mention all the harm from environmental standpoint flying cross country for a 1 hour meeting!
We seem overly agreeable with saving trees and not printing a email ( and making this part of our email signature) but have no issue with the enormous expense of unnecessary travel.