It has been some time since I have stepped away from social media as well as writing on this blog platform. I made a commitment to myself to not make noise for attentions sake but rather to remain consciously aware and dedicated towards adding value.
I have been attempting to make sense of it all. As a professional I consider myself extremely fortunate to have the amazing experiences and associations that I have developed through over two decades of love and work in the specialty/ supplement / Physical culture communities.
So what do I have to say that has prompted me to post this entry? What is the change I seek to create? Where can I add value that is generous to the point of change?
As the divide between the camps of those who are all in on the digital brand route and those who are dedicated to the resurgence of brick & mortar retail becomes wider I feel the need to air my opinion which many will disagree with I am certain. That is okay and quite honestly my hope if I am on to something worthwhile.
First and foremost we must understand our value proposition, what is our deliverable- and who is it for? When I ask this I often get the return gaze that can only mean that they think it is a worthless and ambiguous question. Lets however be very clear that we should absolutely be dialed in to the Psycho graphic we seek to serve. I know it sounds draconian doesn’t it? I will argue that it comes down to the intentions and values we hold. I will argue that once we understand this piece more than we understand how to build a projection flow chart we will have the greatest chance to do something dynamic.
Understanding the Psycho graphic(s) we seek to provide to ultimately provides all the answers. We cannot however depend on traditional market research as it has indeed been proven to be a flawed and very indirect manner to gain perspective. As professionals it is essential and should dictate what, where, how, and all the details associated with forging a brand.
Understanding your target customers online behaviors, preferences for example makes an enormous difference in how you should direct your brand online shouldn’t it?
Understanding your target customers retail behaviors also matters immensely, doesn’t it?
What I am getting at is that a deliberate approach that embraces listening, asking questions and generously looks to provide solutions through our goods and services is within our reach more than ever.
In a series of posts I will cover topics with the intention of creating dialogue and ultimately moving us forward to less noise and more connection