“Free is too expensive if something is not wanted”
Seth Godin
I see paralysis in many forms everyday, and for years
Most often from people with the best intentions
Most of the time it is a lesson of being hung up on
SUNK COSTS
So when making a decision that impacts everything your client sets out to do
Is it best to appease them with a easily accepted PRICE
Or
Is it always in our best interest as professionals and theirs as a brand to accept their will be more likely a lot of carnage at times in the form of Sunk Costs
Is it best to argue for the Premium Price expense which hurts at point of acceptance
But is where the Upside seems to truly be
Lots of questions
No clear answers as one size fits all
Only for sure thing is nobody has the cheat sheet,the map
It is in uncertainty that opportunities live
Let’s all live on the edge
Go make a Ruckus
