Timeless is the manifesto “Crossing the Chasm” by Geoffrey A. Moore
“The consequences of being sales driven during the chasm period are, to put it simply, fatal”
“Trying to cross the chasm without taking a niche market approach is like trying to light a fire without kindling”
Almost dare I simplistic in theory however crippling in execution to so many
I can confidently state this because I have lived this
The innovators or Marketers nightmare
” giving THEM what they want” because we realize what they WANT isn’t often what they NEED
It’s not the work that Matters
It’s a nightmare because it’s really uncertain
It’s a nightmare because it’s a admission of abandonment of the long game vision
It’s seeking security today at the peril of tomorrow
What is the response? The professionals response?
No judgements , it’s not a easy situation
But finding away
Away to be really specific
Often I believe we layer in paralysis
That’s not my intention
Execution is a constant
The for who
The for what
That’s where we make it Very personal. We #StartwithWHY