The thing that we seem to hate to hear until it’s working for us is regarding a story, our story
We get hung up on our tactile lists
Potencies
Fact panel
Measurable’s
Research
And we neglect what matters most
We shortchange ourselves
We neglect to tell a captivating and truthful story
Why?
Lets us openly accept that
Perception truly is reality
The placebo is absolutely real
Let’s be certain that once we do the work of developing a product or service that is genuinely created to provide and create a change
That we don’t shy away from telling our best story… it matters
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