Generosity and the act of truly being generous is a lot like marketing

A lot like connection

Being genuine

Being specific

Being of value

Caring enough to really listen

Caring enough to really want to do something that matters

Is it any coincidence that these are the same vital attributes that we find in innovation that shifts culture?

I’ve been thinking deeply on what my generous impact should be with the T2 experiment

I have been tinkering with a phrase “conscious scaling” , ” conscious marketing” and I think I am on to something.

In the current juxtaposition between the old retail model and the Amazon experiential model and the coming AI revolution where do the remarkable brands and stories fit?

More importantly , who are the leaders who can lead their tribes and consciously scale them to their “promised lands”

Please this only works IF you contribute to create dialogue

Let’s !