Lets start with the definition of paradox:
a seemingly absurd or self-contradictory statement or proposition that when investigated or explained may prove to be well founded or true.
“in a paradox, he has discovered that stepping back from his job has increased the rewards he gleans from it”
synonyms: contradiction, contradiction in terms, self-contradiction, inconsistency, incongruity
In business and within brands there seems to be a chasm presently, maybe a space between the old Industrial and the new connection. Within this is the opportunity to become a Linchpin, a Anomaly.
- Leadership vs Management- No-one is inspired to be managed, boxed in, watched and told what to do. For years the industrial economy taught us that their was safety and security in being managed- but that really never was. it made us a COG, a number, a easily replaced one at that. sure when I speak with a retail chain manager a a big supplement retailer who has dismal sales and ask what can his store do, contribute and stand out to his community he assures me that any attempt to stand out is and has been squashed by ‘corporate” – yes this is industrial machine at its managerial best! The worst and a reminder of exactly why mattering more, taking risks really isn’t that risky at all!
Leadership- Thats where we all win! We strive to make a impact. We encourage people to be special snowflakes because we all are. We take a team of workers and empower them each as individual snowflakes. We strive to develop a culture within our walls. It in my humble opinion is where I see so many good intentioned get it so wrong.
Invest in making your greatest assets happy – your TEAM, then create a environment where each one contributes something that empowers them, builds their personal brand and thus making a super culture where the company benefits and ultimately creates a Tribes of totally loyal fans
This is why dysfunctional unfunded startups beat highly funded corporations- In the early stages the dysfunctional startups have one huge advantage – connection/ realness and care
So create your own content
encourage constant iteration