as marketers, through positioning done right, done ethically and with empathy “We get a chance to have people remember us”
We must remember we are doing our work always FOR those we seek to serve not TO them. That is important to remind ourselves of.
What is your position on these axes?
For me I seek to have the X axis at the top be Domain Passion and the Y axis be Domain Knowledge
What are you committed to being on behalf of the people you wish to change?
The leader that seeks to hold the brands “hands to the fire” with regards to it relates and drives value and experiences to its community. The community they seek to serve and to lead a culture within that is extremely generous, mindful and passionate in growing in relation to its ability to remain personally and emotionally connected FOR those that matter most
Keep in mind that this not what you hope people will imagine about you, but what you intend to be.