The magic of positioning.
The Problem is the really difficult task of finding a space for a brand new idea.
The solution in which we create a space next to something we already know…
Positioning done right is meeting the prospect where she is. Meeting her with empathy and also a generous posture because we seek to provide a solution. Not a all inclusive solution but rather a really specific one . A specific offer.
This might be the very reason I feel so passionately about the very passionate and specific brands I have worked with over the past years. Brands that understand exactly “what is on offer and Who its on offer for”
For this lessons questions,
A brand I like is Apple
How is this brand positioned by you?
If you embrace technology and inspiring design this is the brand for you.
Why do choose it instead of other brands?
I work admittedly on a PC based system however for my personal computing, cellular and tablet needs I enjoy the design and features of Apple products. The Apple logo in itself to me underlines the reasons I spend over twice the amount on a Apple product when it comes to my technology purchases.
Why do you recommend it to your friends instead of other brands?
Yes, always however I will openly also layer in the fact of PC being a better and most cost effective business platform and Android as well. This totally flips if its someone in my friend circle- Then it is a I dont care about what these facts are, simplicity and design still make me prefer Apple.
What story do you tell yourself when you choose this brand?
I am Hip, I am Trendy and I am counter stuffed suit culture. I am not a spreadsheet analyst. I am creative and I am use this logo as a statement of reinforcing that very fact.