Promising connection

“At the heart of marketing, every time, is the promise. Seth Godin What is the promise you are making to those you are seeking to create change to and for? The promise I am making is CONNECTION The promise I am making is knowing precisely who they are delivering their art for The promise I am making is awakening towards how we communicate, care, engage THEM The promise I am making is taking a active role in the relationship we are seeking The second questioned that is layered on after is ” is this promise one you are comfortable keeping?” The answer- YES because I know the path to relationship and THEM is more direct than ever if I embrace the tools available to us all NO because old habits and short cuts die hard. When the resistance is at its most powerful it will be easy to Add a massive placement Add a distributor And that is precisely when we must embrace the pain anguish and tension That’s when it matters most

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