Change starts with “ME”??

For me it comes down to addressing (3) questions here in this prompt.
1. WHO do we seek to change?
2. HOW do we seek to change them?
And then the prompt question “What is the CHANGE you are seeking to make?
Fundamentally the WHO starts with ME. Do not get me wrong, brands ultimately are WHO I seek to serve in helping them tell their best story.
I must deploy Faith, honesty, empathy and generosity in believing what I have come to believe in. That all the remarkable Linchpin opportunities are found enscansed in RISK. RISK since it comes with the duty to lead and blaze the trail.
As a brand leader to embrace being FIRST, LEANING IN AND ALL THE RISK THAT COMES ATTACHED. ALL THE BENEFIT THAT ALSO IS ATTACHED.
For me it’s a wake up call.
STOP the insanity of status quo
STOP waiting for someone to take away the RISK
TAKE the Authority
Don’t wait for it to be given
FOR ME THAT MEANS DEDICATION 100% TOWARDS CREATING THE CASE STUDY
It means

Doing what we do with focus and intent, it means doing it on purpose, with putpose”

RETINA TO RETINA

USE THE TECH TO PASSIONATELY REACH

“THEM”

Drip by DRIP
For me DRIP DRIP DRIP


It’s Always about THEM

Our goals as marketers is to create change that answers YES emphatically to the question

“would they miss you if you were gone”

Advertisements

Published by

tommaso1215

A fashion myself the Anomaly. 20 plus years deeply invested in the pursuit of advanced human performance. 1/2 Strategic Sales and 1/2 Marketing Visionary, 100% Growth Mindset. So whats your Story? It matters!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s