We are in the age of opportunity to make connections,
To create change,
To drive meaningful solutions where they are needed and wanted
To create meaningful brands quite possibly in the process
It has always been about #Connections hasn’t it?
The factory was the only way we had to get to more
except the factory made it really hard for us that care to “Make it personal”
and isn’t that what we ultimately want and desire?
Start with something Needed
Start with something wanted
Start with something we would miss if you took it away
Start with doing it because it is really important to YOU
Do not mention Distribution, Chain account, scale and heaven forbid ubiquity
wake up and help someone
instead of thinking BIG
whats the smallest audience?
read Kevin Kelly 1,000 true fans, Print it and take it everywhere
Buy Derek Sivers “Anything you want” Write the rules on your wall and add a few!
Carry Seth Godin “Linhpin” and every time you feel like hiding, realize WE NEED YOU
YOU ARE SUPERMAN (WOMAN) go get your cape!