Below I will paste and edit ( add answers) to my pre seminar audit. 

I will create a Fictitious Consulting group for this Vita Sana consulting, which means healthy life in Italian btw. 

So here goes….

   01: Getting started and finding your neighborhood

What do you make?

– connections / community , a integrity driven consulting team that is immersed in the supplement industry and lifestyle

What’s it called?

-Vita Sana consulting 

How much does it cost?

– it varies by situation , from total brand immersion – sales, strategic branding , marketing execution to ala cart in some situations. 

Who is it for?

– brands with a foundation and opportunity if their story was told. Brands looking to keep their connection and identity while reasonably scaling. 

How do you reach your audience?

– blog, video blog, podcast, tradeshows, strategic relationships 

When you reach them, what’s the offer, the promise?

– the offer- free brand analysis, listening to their vision without interjection 

– the promise-” its Hell Yeah or NO” for our team as well

Do you spend money on marketing? On what? How much?

Yes I believe that using All social platforms as our web/ online website as opposed to traditional websites separates our team. 

Who is the competition?

– freelancers, brokers, marketing part timers, and big firms that lack understanding the end user

How do you compare to the competition (be specific)?

– Hands on. Fingerprints on everything we do. Less is More approach. Practitioners.  

Clearly, you don’t have 100% market share, and just as clearly, the customers of your competition aren’t stupid. Why do they buy from someone other than you?

– one size fits all. They appeal to Ubiquitous approach more perfectly. We look and seek out the small, mid level, remarkable stories that also happen to have a product that’s pretty darn sweet also 

Would your customers miss you if you were gone? How easy is it to replace what you offer?

– yes. Maybe they would not miss us until we were gone If they never experienced a astringent big cookie cutter firm. If they have they would not ever want to let us go 

Do you have specific measures of marketing success? What are they?

Money is a story as Seth says. It’s true. The markers are depth of engagement – never outplacing where we can robustly support and interact, give value and really care. 

What are the demographics of your target market?

– start ups to mid level brands. 500k- 15m annual sales at starting point 

What about the psychographics? What are they like?

– invested and risk taking individuals doing something that believe delivers value 

What else do people who buy what you sell also buy?

-Trust. Credibility. Honesty. Creativity. Originality 

If you could change your offering to make it more appealing, how would you change it?

– 

What would change if you were forced to justify charging twice as much for your product?

-Exclusively represent brands ( one per category) and only brands “All In” with out synergistic program

When someone tells a friend about what you offer, what do they say?

– They Scale passion and integrity 

What problem do you solve for the customer?

– how to compete with limitless spam and corporate funding while growing a culture of remarkableness

What problem do you cause for people who aren’t yet your customers?

– you cannot fake Trust

What’s the risk of using your solution?

– it might not work

Which intermediaries need to be recruited to help you grow? (Retailers, media, etc.). Be specific.

– media groups, podcast shows , industry trusted websites, execs at major retailers and etailers and distribution partners

Make a list of marketing tactics you’ve used to reach new customers.

– group creation and engagement at robust level

-making each transaction personal

– going deep on all social communications 

Make a list of marketing assets that you own (brand, mailing list, distribution arm, etc.)

-brands own assets for social, podcast, editorial, live 

-development of “shared” community which is used to develop brands we partner with

Are you primarily a brand or direct marketer?

Executive marketing strategist. I.e. The brands voice coach

What change are you trying to make in your customers?

– help remarkable products , stories and individuals realize their potential and best avoid pitfalls so they may effectively FIND AND GIVE to their TRIBE