Below I will paste and edit ( add answers) to my pre seminar audit.
I will create a Fictitious Consulting group for this Vita Sana consulting, which means healthy life in Italian btw.
So here goes….
01: Getting started and finding your neighborhood
What do you make?
– connections / community , a integrity driven consulting team that is immersed in the supplement industry and lifestyle
What’s it called?
-Vita Sana consulting
How much does it cost?
– it varies by situation , from total brand immersion – sales, strategic branding , marketing execution to ala cart in some situations.
Who is it for?
– brands with a foundation and opportunity if their story was told. Brands looking to keep their connection and identity while reasonably scaling.
How do you reach your audience?
– blog, video blog, podcast, tradeshows, strategic relationships
When you reach them, what’s the offer, the promise?
– the offer- free brand analysis, listening to their vision without interjection
– the promise-” its Hell Yeah or NO” for our team as well
Do you spend money on marketing? On what? How much?
Yes I believe that using All social platforms as our web/ online website as opposed to traditional websites separates our team.
Who is the competition?
– freelancers, brokers, marketing part timers, and big firms that lack understanding the end user
How do you compare to the competition (be specific)?
– Hands on. Fingerprints on everything we do. Less is More approach. Practitioners.
Clearly, you don’t have 100% market share, and just as clearly, the customers of your competition aren’t stupid. Why do they buy from someone other than you?
– one size fits all. They appeal to Ubiquitous approach more perfectly. We look and seek out the small, mid level, remarkable stories that also happen to have a product that’s pretty darn sweet also
Would your customers miss you if you were gone? How easy is it to replace what you offer?
– yes. Maybe they would not miss us until we were gone If they never experienced a astringent big cookie cutter firm. If they have they would not ever want to let us go
Do you have specific measures of marketing success? What are they?
Money is a story as Seth says. It’s true. The markers are depth of engagement – never outplacing where we can robustly support and interact, give value and really care.
What are the demographics of your target market?
– start ups to mid level brands. 500k- 15m annual sales at starting point
What about the psychographics? What are they like?
– invested and risk taking individuals doing something that believe delivers value
What else do people who buy what you sell also buy?
-Trust. Credibility. Honesty. Creativity. Originality
If you could change your offering to make it more appealing, how would you change it?
–
What would change if you were forced to justify charging twice as much for your product?
-Exclusively represent brands ( one per category) and only brands “All In” with out synergistic program
When someone tells a friend about what you offer, what do they say?
– They Scale passion and integrity
What problem do you solve for the customer?
– how to compete with limitless spam and corporate funding while growing a culture of remarkableness
What problem do you cause for people who aren’t yet your customers?
– you cannot fake Trust
What’s the risk of using your solution?
– it might not work
Which intermediaries need to be recruited to help you grow? (Retailers, media, etc.). Be specific.
– media groups, podcast shows , industry trusted websites, execs at major retailers and etailers and distribution partners
Make a list of marketing tactics you’ve used to reach new customers.
– group creation and engagement at robust level
-making each transaction personal
– going deep on all social communications
Make a list of marketing assets that you own (brand, mailing list, distribution arm, etc.)
-brands own assets for social, podcast, editorial, live
-development of “shared” community which is used to develop brands we partner with
Are you primarily a brand or direct marketer?
Executive marketing strategist. I.e. The brands voice coach
What change are you trying to make in your customers?
– help remarkable products , stories and individuals realize their potential and best avoid pitfalls so they may effectively FIND AND GIVE to their TRIBE
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