My absolute favorite book that I own on audible, kindle and paperback 

Anything you want by Derek Sivers really is something I review over and over for reinforcements and inspiration. 

Something I want to cover in this short post 

You know you can’t please everyone, right? But notice that most businesses are trying to be everything to everybody. And they wonder why they can’t get people’s attention! You need to confidently exclude people, and proudly say what you’re not. By doing so, you will win the hearts of the people you want.

So why the heck do we expect to persist and open every door we desire for our products / services? 

It’s all human dynamics

With some scenarios obviously persistence pays because we need to earn the attention and TRUST through our diligent actions as value driving PRACTICIONERS

However others simply are the ones we need to identify as those to happily exclude