revisiting the Craft

“Every sale has five basic obstacles, no need, no money, no hurry, no desire, no trust” 

Zig Ziglar


As “practitioners” these obstacles should always be pillars we remind ourself of daily.

The problem with sales professionals is that the majority are Not sales and Not professionals

Order takers when the brand does its work to drive demand thats all.

but isn’t the real “Practitioner” component about much more?

I am not referring to product knowledge- although understanding your value proposition is very important

I want to extend that the real value proposition is not the tangible product but rather the “Sales Practitioner”

why? How?

more to come but again I will say

1>0

Question to ask yourself today- Am I visiting my accounts with a plan of Action? Am I delivering something of potential value? Am I leaving my home with the greatest preparation to bring value to my stores and my brand?

If you cannot say yes- keep the car parked

you are wasting your gas

you are wasting the stores time

you are wasting the brands resources

now- lets start Delivering!

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