Care
Really care
The mystique of World Wide Web creates sterility and a separation in many from #reality
Because it’s not face to face they can adopt a shortcut approach
Guess what? Treat the online landscape like the most intimate face to face
Remember 1>0
The work matters
If you want the loyalty
Build the trust
Earn it
Show up everyday delivering Value
What’s the value?
You need to be real with yourself
And deliver with tenacity and ferocity
I am about as real as a punch in the face
You are #arrogant that’s why your once established brand is in the toilet
It’s not sales
It’s not anyone’s fault but,,,, turn that finger around Ready ……YOU!
Give a damn
Throwing money at market thinking that’ll get em
And when it fails blaming and cutting it with the excuse “our customers aren’t into social media ” is a totally arrogant rationale
EVERYONE
EVERYONE
REPEAT EVERYONE IS ONLINE
and maybe you need to really care
When was the last timeYOU spoke to your customers ?
Last time you said THANK YOU for supporting my brand
How can we do better?
CARE MORE
PEOPLE MATTER
you GET what you GIVE!
Emotional capital trumps capital
Sorry no abscentee 
