“People don’t buy what you do they buy WHY you do it”
If you are one of the few who has not been “Moved” by this TED talk I highly suggest clicking the link and really paying attention.
so whats with the END with WHY?
because in a era where being “Best in the world” matters you better be able to tell us your reason for existing..
I like to be much more blunt when I speak to brands
“WHY does your brand exist? and why should Anyone care?” If that cannot be expressed honestly and directly in a sentence or If the terms opportunity, marketshare, market survey comes up- END it there because you are a fraud
remember there are (2) types of STORY and in the short run both work
- Manipulation- this is all about the money, marketshare, cash, and not about US the TRIBE the ones who will seek and embrace realness
- TRUTHFUL- thats #Remarkable that #Matters thats all about #MORE and that we will drag across the finish line if you embrace us too! Speak UP!
remember- no-one drives a hour to by commodity products…nobody waits on line for ubiquity…sorry…