https://embed.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed“>Bill Gross: The single biggest reason why startups succeed

Just because you have something special

Just because you have a wealth of empirical data to support your products

Does not afford you a place on the champions podium

What does?

How can a company increase the odds?

maybe “stack the deck”?

Well as Bill Gross clearly displays “Timing” is essential and the greatest factor

“Is the market ready to HEAR what you have to say?”

thats fact

the greatest factor is to me “Do we mean it?, Do we care? WHY should anyone else care?”

as Simon Sinek states “People don’t buy what you do they buy WHY you do it”

https://embed.ted.com/talks/simon_sinek_how_great_leaders_inspire_action“>Start With WHY

#Boom

Lastly I find that too often high level thought leaders forget the Tribe doesn’t like or enjoy supporting the Pompous and Arrogant.

Assume nothing…Engage Engage Engage

because it matters

Exercise #Emapthy especially towards your #Tribe and honestly Know who your Tribe actually is..CARE

Just because you taught the greatest product, service , tech etc doesn’t get you the win

It doesn’t get you our dollar, our Vote, our Love and support

You still have to shake some hands and  oh yeah  MEAN IT!