my “Jerry McGuire” moment

“I’ve lost the ability to bullshit” from Jerry McGuire

So it seems I have as well

There have been many Change Catalysts

The #AltMBA #SethGodin #Linchpin #Pokethebox #Purplecow  #theresistance #dothework #Stevenpressfield #Stoicism #TimFerriss #myFamily #my Daughter #Epictetus #Seneca #MarcusAurelius #GrowthMindset #DerekSivers #SimonSinek #StartwithWhy #ZigZiglar

I am missing many and I will hopefully add many many others I my journey continues

How have I changed?

I have changed in my #Mindset. Learning every day. Trusting the process more everyday day. Respecting it.

 

I have evolved

Its left me with that deep understanding that there is MORE I must do

That Products are not remarkable, a True Story filled with #Generosity (for the right reasons) and #Empathy is.

A Story that ultimately tells us WHY you do what you do

and more importantly WHY we should care?

A sense of security that we cannot be everything to everyone and thats actually a pretty great way to be

Its as Zig Ziglar stated and I respectfully repeat daily “Be a meaningful specific, not a wandering generality”

Be a meaningful specific…Matter More, Care More, People DO MATTER

Wake up happy to engage with your Tribe

Live by the mantra Seth Godin states “People Like US do things like THIS” but unlike all the manipulators- MEAN IT DAMN IT!

Going through the #altMBA was eye opening for me and life altering, its really and truly NOT about added features or “Widgets” and its 100% Not about Price manipulations

Its about Mattering to someone dearly and learning how to matter more – showing you care

It brings me back to the manifesto and how this all ties in ( sloppily at times however Im a work in progress…on my way…striving towards that ultimate goal of Virtue)

I LOVE the industries I am in

I LOVE what I do

In general

I HATE, DESPISE, have absolute DISDAIN for the manipulative manner brands position themselves…Its almost as disgusting as #politics

I simply don’t get it

So I feel its my right and responsibility to do my part, my part and not directly for personal gain. I hope that doing the right thing creates a new movement and if I benefit from that- awesome!

Here are the Problems I see

1. Brands are created out of one sole vision- Money, Grow, Sell. Thats Fine by business standards but we need more.
2. Brands Create “touchy feely” story based on Spin. A Truthful story as to WHY you do what you do matters. “People don’t buy what you do they buy WHY you do it” Simon Sinek . A brand can create a illusion however eventually they will slip, mis a detail and then we will know its a manipulation NOT a Story.
3. Brands are created for the Mass- Think about it. Whats so special about mass produced, commoditized goods? In the Natural/sports nutrition industries commodity we have too much of. Give us the “outliers” the “Fringe” “small Batch”
4. Brands Broadcast they don’t engage- why? you guessed it, they do not care
5. Brands don’t understand #Remarkable often doesn’t SCALE…
6. Sales teams Bastardize Science- I can promise that whats coming will be very Unpopular with these folks and embraced by the victims of the lies.

Consider this a sort of Project Veritas of the Natural Products/ Sports Nutrition industries

How? Who? What? Ok, Ok

This will NOT be funded by any Brand or entity.

It will reside here on the T2 Experiment and I will also make content available on high profile industry vehicles

Price Plow

Supplement Reviews

Stack3d

Suppz

Bodybuilding.com

etc ( any favorites- please email me TommasoSalvatore1215@Gmail.com)

also feel free to email me

1. Topics / categories of interest
2. people/ thought leaders of interest
3. anything you would like considered, I am honestly doing this for you

The vehicles

1. This website http://www.T2Experiment.com
2. @Romarenegade Twitter
3. T2Experiment Podcast (Coming Soon)

Well whats First or should I quote Bill Goldberg “Who’s Next”?

Based on the level of time served in the Functional Foods booming category of

Protein bars

 

I will start there…My Title “UN Coated”  Uncovering the Protein bar confusion

Part 1 will post here This weekend..Please if you know of any “Special” and remarkable brands email me