A treasure map

at the end is the treasure you desire, whatever that treasure might be

we begin the journey with Integrity, Passion and a true #STORY , your #STORY

terms define the start such as

#Smallbatch

#Local

#Fringe

#Niche

#Purplecow

In the beginning we know and are ultimately aware our #STORY holds value because its for US, our #TRIBE and as Seth Godin perfectly states “People like US do things like THIS”

see in the beginning we have not been “infected”

Infected with “Delusions of Grandeur” we are NOT thinking #QVC #WALMART the #MASS

NOT THAT THERE IS ANYTHING FUNDEMENTALLY WRONG WITH MASS

EXCEPT CATERING TO IT

Ive been around a while

Ive seen Special  STORIES become “NOT SO MUCH”

Ive seen Fame addicts infected with there own marketing

Ive seen a real #STORY become #BULLSHIT

and I ask you all now

WHATS WRONG WITH STAYING SMALL?

STAYING NICHE?

STAYING LIMITED PRODUCTION?

it comes down to the FACT that the brands that stay “Special” remain harder to find but that scarcity makes them even more remarkable

they are the brands we should be seeking, supporting and embracing

Im sorry but I have yet to see #SPECIAL at #SCALE