A treasure map
at the end is the treasure you desire, whatever that treasure might be
we begin the journey with Integrity, Passion and a true #STORY , your #STORY
terms define the start such as
#Smallbatch
#Local
#Fringe
#Niche
#Purplecow
In the beginning we know and are ultimately aware our #STORY holds value because its for US, our #TRIBE and as Seth Godin perfectly states “People like US do things like THIS”
see in the beginning we have not been “infected”
Infected with “Delusions of Grandeur” we are NOT thinking #QVC #WALMART the #MASS
NOT THAT THERE IS ANYTHING FUNDEMENTALLY WRONG WITH MASS
EXCEPT CATERING TO IT
Ive been around a while
Ive seen Special STORIES become “NOT SO MUCH”
Ive seen Fame addicts infected with there own marketing
Ive seen a real #STORY become #BULLSHIT
and I ask you all now
WHATS WRONG WITH STAYING SMALL?
STAYING NICHE?
STAYING LIMITED PRODUCTION?
it comes down to the FACT that the brands that stay “Special” remain harder to find but that scarcity makes them even more remarkable
they are the brands we should be seeking, supporting and embracing
Im sorry but I have yet to see #SPECIAL at #SCALE
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