All of these hashtags are catchy-YES
But as @thisissethsblog #SethGodin plainly states, Tell your #Story – a #TrueStory vs a #Manipulation aka ( a lie)
#TrueStory is told because it needs to be told.
Not for everyone
For someone, a specific, maybe YOU? Maybe ME? a story that that special someone embraces because it #Matters
a #TrueStory can still have a driving force of creating wealth, revenues however for integrity sake ( NOT as a selling feature), It must have some component of #generosity
It must have a internal worldview that expresses #Empathy- yes
#Empathy does NOT mean to change to stretch the #Story to be everything to everyone
because Thats NOT special
as ZIG Ziglar famously said “Be a meaningful specific and not a wandering generality”
call it whatever you wish, I am all about being a #Meaningfulspecific #Fringe #Purplecow
and then there is the other side, sometimes hard to decipher
sometimes these companies or individuals with HIDE and use a properly funded marketing #Manipulation to appeal to a specific #Tribe
sometimes it is dynamic
Often times not truly #Caring means you aren’t one of the #Tribe and remember the secret club saying “People like US do things like THIS” but they don’t know that ( or the secret handshake)
so they are eventually ( and rightfully ) Exposed…Shameful
see our #Tribes do not mind you being #Pro
we don’t mind you being in it for the money
as long as you are not manipulating us with a buffet of lies
thats where they get it all wrong
thats where the con is up!
For you with your head spinning right now wondering, What do I do when it comes to seeking a great opportunity, a great company to put your skills to the test, how do you not find yourself manipulated?
Best answer I can give is interview your potential new suitor
ask them “WHY”, WHY do you exist as a company? Why should someone care? What is your STORY?
and after asking these questions hopefully your answer will be clear