What we don’t need

Manipulations

– price incentives

– slick positioning

Market studies funded by capital groups

Bold marketing plans

We don’t need bullet points

We do not need Mass

We need less Gross and more NET

More is no longer more

But we will require you to be REAL

We will not take a “Mad Men” created story

We crave realness

A STORY

But a warning – The STORY better be REAL

We want your best ONE THING

DO THAT

MAYBE WE WILL EMBRACE YOU

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