Manipulations
– price incentives
– slick positioning
Market studies funded by capital groups
Bold marketing plans
We don’t need bullet points
We do not need Mass
We need less Gross and more NET
More is no longer more
But we will require you to be REAL
We will not take a “Mad Men” created story
We crave realness
A STORY
But a warning – The STORY better be REAL
We want your best ONE THING
DO THAT
MAYBE WE WILL EMBRACE YOU
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