The most common theme I see front and center amongst brands is not really understanding who their core tribe consists of
sit in silence
Clear your mind
first think of WHY you do what you do? Why your product/art/service exists?
seriously
WHY…as Simon Sinek famously coined “Start with WHY”
” People don’t buy what you do, they buy WHY you do it”
do you know this pinnacle fact? Does your team?
do you all agree? This is Important, called #Culture ( psst high performance companies have this cohesively)
You WHY should not be to make Money, coin, bank
but don’t lie to yourself if it is the motivator…the WHY…
A WHY should be loaded with generosity and at some point doing something that benefits those in your Tribe…
once your team has this integral piece in place its time to close your eyes and each visualize- Who is our Tribe, our true fan, consumer…the person who will drive 2 hours, wait in line, pre order what we have to offer…thats a early adopter as Geoffrey Moore states in “Crossing the Chasm”…and the loyalty and passion these people provide once they know we are doing what we do for them is #Limitless
This is a 2 part exercise that may sound silly to you
It is not i assure you
so SLOW your roll…embrace someone
be remarkable to them
engage them because you want to and Have something REAL TO SAY
LOVE YOUR TRIBE BECAUSE YOU MEAN IT
WHY do such high potential brands become “Fame Monsters?”
Go ahead and be everything to everyone
and see what you are left with
hint- No loyalty , no Tribe,
#BEREAL we need more #REAL, we need more #INTEGRITY
we need more #FRINGE
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