“In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs (also known as retrospective costs) are sometimes contrasted with prospective costs, which are future costs that may be incurred or changed if an action is taken.”
The #1 Issue is see in struggling companies
Its like realtionship baggage
Don’t let a expense from last month stop What needs to be done TODAY
there is not a roadmap or it would be easy
Iterate OFTEN
LISTEN, EVOLVE
OR review and revisit SUNK COSTS when you are OUT OF WORK
Your call
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