“In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs (also known as retrospective costs) are sometimes contrasted with prospective costs, which are future costs that may be incurred or changed if an action is taken.”

The #1 Issue is see in struggling companies

Its like realtionship baggage

Don’t let a expense from last month stop What needs to be done TODAY

there is not a roadmap or it would be easy

Iterate OFTEN

LISTEN, EVOLVE

OR review and revisit SUNK COSTS when you are OUT OF WORK

Your call