“Just-in-time (JIT) is an inventory strategy companies employ to increase efficiency and decrease waste by receiving goods only as they are needed in the production process, thereby reducing inventory costs. This method requires producers to forecast demand accurately.

This inventory supply system represents a shift away from the older just-in-case strategy, in which producers carried large inventories in case higher demand had to be met.”

In the modern era, The warehouse is Dead!

and the few that understand and embrace this fact WIN BIGGLY!

Asta La Vista manufacturing as a major focus

No longer does creating a brand with impact require huge warehouses of product

manufacturing and Production are  NOT remarkable

A TRUE “STORY” IS

I previously believed that the most integral piece in the “brand” matrix was production

I no longer do

Many companies set up this way have a tilted infastructure geared to manufacture

These companies IF run most efficiently “could” be powerful

The problem is most over value production/ manufacturing 

(which is the most scalable)

and under value Sales & marketing

They do not tell a “Story” the resonates with a particular Tribe

Rather, they say nothing

They sell on Price

They may in essence produce something real and worthy

That becomes Moot Point as the brand FAILS..

Its DOES NOT HAVE TO END THAT WAY….

They can embrace the quest to be a brand worthy of a TRIBE

They can tell a TRUE STORY, Their STORY

They can accept a Real and Organic growth plan

They can rally around development of a Real Brand that MATTERS

and IF they do

IF they Respect and Embrace the STORY and STRATEGY

They can CREATE THE CHANGE….

The expertise then and only then in manufacturing in Just In Time practices can be of enormous impact

Until then,

Take care in tiling the soil, planting each seed, watering and …WAITING

ALL IN DUE TIME…