People don’t buy what you do,they buy WHY you do it. 
Start with WHY 
In congested markets we are not at a loss for available options

But we want more
We want a beautiful story

A truthful story 

A story that resonates with us
Not with everyone

With us
We want to believe 

We do not want to be manipulated 
The problem is that if the story is not true to the brand, if the story is nothing more that positioning to a identified area of opportunity, then details a outsider would never identify will be missed and shortcuts taken
That will expose the fact that it’s a manipulation

Your Tribe will be insulted

You will be exposed
This is more reason to do your work

Do the remarkable work

Do it because we need to

For someone 

Not everyone

A beautiful story

A opera
Scammers beware. It’s about giving

It’s about honesty

It’s about need and we need you now