People don’t buy what you do,they buy WHY you do it.
Start with WHY
In congested markets we are not at a loss for available options
But we want more
We want a beautiful story
A truthful story
A story that resonates with us
Not with everyone
With us
We want to believe
We do not want to be manipulated
The problem is that if the story is not true to the brand, if the story is nothing more that positioning to a identified area of opportunity, then details a outsider would never identify will be missed and shortcuts taken
That will expose the fact that it’s a manipulation
Your Tribe will be insulted
You will be exposed
This is more reason to do your work
Do the remarkable work
Do it because we need to
For someone
Not everyone
A beautiful story
A opera
Scammers beware. It’s about giving
It’s about honesty
It’s about need and we need you now
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