I have been in your shoes
I have embraced the “excuse” narrative
Too much competition
Not enough marketing
And ohhh the micro analyzing the “product” itself as inferior in same way
but what is the real story here?
In every case mentioned there are successful brands which are:
- premium priced
2. In congested categories
3. Modestly marketed at best
4. Nothing spectacular
So, again, WHAT is the narrative?
- The product was perfectly price positioned
- In a wide open category of focus
- aggressively marketed
- Absolutely Innovative
What is the “Excuse” then?
How does This change your narrative?
Does passion trump preparation?
Does everything begin with the true belief in Value you deliver?
What IF you took a narrative of value, generosity, eagerness to contribute value?
What if you delivered value through preparation?
How could this work out?