A summer Friday
Enjoying a coffee
Closing out the week
Bam! A call- A code RED!
A product Recall
Press release out
Here come the calls
Calls from reps
Calls from internal staff
Calls from key accounts
Calls from independent accounts
What was a peaceful early morning is now in crisis mode, oh this is bad….
But is it? Or is it a opprotunity if we step back and clear the chatter?
First and foremost, any product recall is not “good” and is costly to endure.
The one in question was entirely discovered by my team of extremely ethical folks that discovered a very minor label inconsistency ( just must lay that out there).
Phones lighting up
Keys account calls
Inside support on with all stores
“The impediment to action advances action. What stands in the way becomes the way.”
Emporer Marcus Aurileus famously journaled
With new products , marketing, advertising coming in less than 30 days
The tragic recall
Opens dialogue prior with all accounts in a proactive manner
Drives communication with outside broker team
Drives communication with inside sales team
Opens key account dialogue with our executive team
What is to say our handling of this matter doesn’t serve as a facilitator to improved communication
A better launch
The Obstacle “can be” the WAY if we choose so